For some consumers, it’s simply part of a lifestyle – which was disrupted during Covid-19. The beauty industry and its users had it rough during the pandemic. With closed stores and the inability to physically browse and try on the desired product, customers were stripped of the chance to perfectly match the colors, shades, combinations […]

The world of fashion is evolving and changing every day. A new generation of consumers is already dictating the rules – online shopping reigns, and it’s even more challenging for the traditional types of advertisements to catch clients’ attention and make them move their head away from the smartphone – where now – everything happens. […]

Starting from October 26th and until October 30th, BRIFW invites us to rethink the future of fashion and culture in the highly connected, 5G-enabled, AR/VR-enhanced world. For the first three days you’ll be able to experience an interview series called Immersive Talks, where Olivia Merquior, creator of the event, explores the most important innovations and […]

During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year initiative called Monumental Perspectives. The goal of this project is to explore the untold stories of Los […]

Headhunters don’t limit themsleves to LinkedIn anymore. In this article you’ll find out how Instagram has been successfully used by more than a few companies to push their job application numbers. One of the ways mentioned there to use Instagram for hiring is to boost brand awereness with Instagram AR filters. But, actually, Augmented Reality […]

Snapchat Hot Dog getting youth to the polls Snapchat has been trying to get more young Americans to vote with the Before You Vote tool that helped users find their polling locations and taught them how to vote properly. They also used a legendary Snap AR character that became viral in 2017: the Dancing Hot […]

The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging functionality. Why not turn virtual communication into a fun game? The concept is quite simple: you play games and compete with your […]

L’Oreal Men Expert Lens: keeping attention for almost 2 minutes L’Oreal AR Lens was a part of multi-product campaign for the launch of their new styling series for men. Snapchat users were able to try out 3 different looks together with 5 hair colors, and get a basic course on how to apply the product. […]

airBaltic: sell more with lower costs The Latvian airline used attention-grabbing Facebook Augmented Reality ads to inspire travellers to explore their next destination, achieving 2.6X more purchase conversions with the immersive format. – Facebook for Business Latvian airline airBaltic conducted a two-phased campaing which goal was to capture the attention of potential clients using Facebook’s […]

Before we will give you our overview of how social media AR is utilized by the fashion industry now, we’ve asked Darragh Dandurand, a journalist, futurist and expert in immersive technologies to point out some of the trends and aspects, in which fashion is going to change over the next 5 years: There are 3 […]