Festivals are also a kind of visual experiment, therefore always seeking innovative, different ways to stand out from other events and surprise festival-goers with something unforgettable. What if people could expand their senses and bond with music and other people – and not only those they’re with on site – in a way never-experienced before? […]

We are thrilled to partner with Vogue to empower hundreds of millions of Snapchatters around the world to digitally experience fashion from top designers and brands. Through this exhibition, and augmented reality more broadly, we hope to introduce new levels of accessibility, creativity, and expression to the fashion and design world. – Evan Spiegel, Co-Founder […]

How can this so-called virtual space actually be managed? For whom is it suitable? Can it be filled with artworks, 3D product replicas, organize a digital exhibition, or a showroom? The answer is: yes. Virtual spaces and creative freedom go hand in hand – using technology, there are no limits to how you organize your […]

Following the first initiative, LACMA x Snapchat extended their collaboration and the long-awaited second edition with three new Augmented Reality pieces was disclosed on April 18th 2022 – the International Day of Monuments and Sites. In the second collection, users can experience three installations, including Judy Baca’s ongoing The Great Wall of Los Angeles mural, […]

Acute Art KAWS New Fiction What exactly does Acute Art offer to its users and how can artists take their projects a step further? Through the Acute Art website, a free app or other creative media, users can fill their spaces with renowned artworks, interactive installations or projects made by artists all around the world […]

For some consumers, it’s simply part of a lifestyle – which was disrupted during Covid-19. The beauty industry and its users had it rough during the pandemic. With closed stores and the inability to physically browse and try on the desired product, customers were stripped of the chance to perfectly match the colors, shades, combinations […]

The world of fashion is evolving and changing every day. A new generation of consumers is already dictating the rules – online shopping reigns, and it’s even more challenging for the traditional types of advertisements to catch clients’ attention and make them move their head away from the smartphone – where now – everything happens. […]

Starting from October 26th and until October 30th, BRIFW invites us to rethink the future of fashion and culture in the highly connected, 5G-enabled, AR/VR-enhanced world. For the first three days you’ll be able to experience an interview series called Immersive Talks, where Olivia Merquior, creator of the event, explores the most important innovations and […]

During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year initiative called Monumental Perspectives. The goal of this project is to explore the untold stories of Los […]

Headhunters don’t limit themsleves to LinkedIn anymore. In this article you’ll find out how Instagram has been successfully used by more than a few companies to push their job application numbers. One of the ways mentioned there to use Instagram for hiring is to boost brand awereness with Instagram AR filters. But, actually, Augmented Reality […]