It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

All these apps are available for download to anyone, and in addition to that, Spark is planning to release for Windows in the nearest future. This means, that the automotive companies from around the world have a chance to try out the compelling capabilities of AR marketing. We are one step closer to removing vehicles […]

We hope you enjoyed the article and presented examples. If you are looking for more activations connected with Movie and TV industry make sure to go straight to Lenslist and type “Movie” or “TV” into the search engine. Stay tuned for our next post, where we will cover Fast Food and Restaurants industries!

TV Shows Stranger Things by Netflix Created for the premiere of the 2nd season of Stranger Things, this Snapchat lens is probably one of the most sophisticated portals created so far. It allowed users to wander around Joyce’s living room in order to explore various surprises hidden inside. That said, users were able to see […]

Semilac by Lens That Another great example of a make-up effect is that made for SEMILAC. It stands out from the crowd by offering almost 50 make-up possibilities and a very high quality. Read more and try it here. “How to”: Neutrogena, Nivea & Clarisonic Another practical application of AR in marketing is creating a […]

Games are one of the most engaging ways of interacting with fans. That also applies to Facebook Camera Effects and Snapchat Lenses. AR Games allows you to use touch, facial expressions and motion to compete for high scores with others. Thanks to AR Studio and Lens Studio many games have emerged in recent months and […]

As the World Cup 2018 has just come to an end and with the 2018 being a year of dynamic development of AR marketing we’ve decided to take a closer look at how it has been used to engage football fans on Facebook and Snapchat during the tournament. Taking place once per 4 years, the […]