Guides to AR in social media, interviews with Creators, tips for marketers and influencers

LACMA x Snapchat Present: Monumental Perspectives

LACMA x Snapchat present Monumental Perspectives, bringing AR Monuments to life and celebrating diverse histories across LA During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year […]

Five Magical AR Christmas Campaigns

It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]

Successful Halloween AR Campaigns

AR effects can be perceived as a digital equivalent of costume rentals, so naturally, their significance rises with Halloween coming to our doorsteps. It was proved to be true two years ago when Facebook, Instagram and Snapchat treated their audiences with lots of spooky filters and the response was both positive and genuine. That is […]

First Instagram Branded AR Effects

Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]

IG’s Hidden Gems

This article is fully dedicated to the Instagram Creators, that are yet to be discovered by a wider audience. We have decided to raise this topic because the end of the closed beta-era is closer and closer every day. As everyone will gain access to Spark AR and start posting their AR content, the Community […]

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