Last Saturday was World Environment Day! For his occasion, working with the United Nations Environment Programme, MeshMinds has developed a set of three augmented reality experiences using Spark AR from Facebook for UN Goodwill Ambassadors – Dia Mirza, Alex Rendell, and Antoinette Taus – that show the effects of human-caused degradation of the Mountains of […]
For this year’s #EarthWeek, Snapchat collaborated with Google’s ARCore and a few talented Creators to bring awareness to environmental issues with the power of Augmented Reality and Depth API. Snapchat opened many creative doors for Lens Creators by introducing SnapML, Body Tracking and LiDAR last year. For the #EarthWeek they’ve prepared something for those who […]
LACMA x Snapchat present Monumental Perspectives, bringing AR Monuments to life and celebrating diverse histories across LA During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year […]
The campaign for Amnesty CR movement with a special AR filter, which creates a rainbow halo around the user’s head, points to the current case of three activists in Poland. Up to 2 years in prison for a poster of Madonna with a rainbow halo. Does it seem like sci-fi to you? Unfortunately, in Poland […]
This month we chose yet another 2 success stories from the campaigns that used Snapchat AR Lenses to show you how gaming industry can benefit from using Augmented Reality to promote their products. Golf Clash: AR demo inside Snapchat encourage installs There is no greater idea for the promotion of the game than to let […]
Clear the Air is an AR face filter aimed at youth and communities online to share important messages that allow people to immerse themselves and take action in the challenge of tackling air pollution. UNEP Goodwill Ambassadors, Li Chen, Lucas di Grassi, Dia Mirza, Antoinette Taus and Alex Rendell, are lined up to help support […]
Snapchat provides a number of success stories from the campaigns that used AR Lenses for marketing. We gathered 3 of them launched by beauty brands to see how did AR impact their outcome. L’Oreal Men Expert Lens: keeping attention for almost 2 minutes L’Oreal AR Lens was a part of multi-product campaign for the launch […]
Recently, Facebook for Business published a few success stories of brands which had used Facebook AR Ads. As they provide some hard statistics on how well the AR campaigns can do (which is a very hot commodity among marketers), we’ve decided to take a closer look and put them together to save you some time. […]
It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]
AR effects can be perceived as a digital equivalent of costume rentals, so naturally, their significance rises with Halloween coming to our doorsteps. It was proved to be true two years ago when Facebook, Instagram and Snapchat treated their audiences with lots of spooky filters and the response was both positive and genuine. That is […]
