Guides to AR in social media, interviews with Creators, tips for marketers and influencers

Ford Europe AR Game: How To Create a 4 MB Instagram AR Race

Author: Ivan Pavliuchenko from AREYES Studio Kyiv based studio AREYES has been developing AR products for social media platforms since 2019. The company has completed projects for Sony, L’Oréal, Lego, Red Bull (DE), Real Me (Global), etc. In this case, the studio tells how it managed to fit a full-fledged race into 4MB. Backstory We […]

AR Filters for the World Environment Day by UNEP, Meshminds and Others

Last Saturday was World Environment Day! For his occasion, working with the United Nations Environment Programme, MeshMinds has developed a set of three augmented reality experiences using Spark AR from Facebook for UN Goodwill Ambassadors – Dia Mirza, Alex Rendell, and Antoinette Taus – that show the effects of human-caused degradation of the Mountains of […]

Snap Creators Collaborate with Google ARCore to Publish 5 Lenses for #EarthWeek

For this year’s #EarthWeek, Snapchat collaborated with Google’s ARCore and a few talented Creators to bring awareness to environmental issues with the power of Augmented Reality and Depth API. Snapchat opened many creative doors for Lens Creators by introducing SnapML, Body Tracking and LiDAR last year. For the #EarthWeek they’ve prepared something for those who […]

LACMA x Snapchat Present: Monumental Perspectives

LACMA x Snapchat present Monumental Perspectives, bringing AR Monuments to life and celebrating diverse histories across LA During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year […]

Five Magical AR Christmas Campaigns

It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]

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