It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]
AR effects can be perceived as a digital equivalent of costume rentals, so naturally, their significance rises with Halloween coming to our doorsteps. It was proved to be true two years ago when Facebook, Instagram and Snapchat treated their audiences with lots of spooky filters and the response was both positive and genuine. That is […]
Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]
This article is fully dedicated to the Instagram Creators, that are yet to be discovered by a wider audience. We have decided to raise this topic because the end of the closed beta-era is closer and closer every day. As everyone will gain access to Spark AR and start posting their AR content, the Community […]
Hello fellow Sparkers, Creators, and AR Heads! With Pride Month at its best, we couldn’t help ourselves but to gather all the beautiful, colorful lenses from Facebook and Instagram, and feature them in our blogpost! For your convenience, we have tested over fifty of the pride-related effects and selected the 16 most appealing ones. Among […]
Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]
No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]
It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]
Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]
After two articles dealing with the topics of AR technology in Beauty and Movie & TV Series business (that you can catch up with here and here), it is now time to talk about the automotive industry. It might go unnoticed how the augmented reality solutions are being implemented into the products and marketing campaigns […]
