Snapchat 🤝 Businesses Lens Fest prepared something for both sides – not only for Creators but also for Businesses 💡 Let the best of the best from the Snap AR team take you on an enriching journey, where you’ll find out how Entrepreneurs, Developers, and Partners make use of Lenses to go beyond traditional […]
Skeletons are not fun and trendy only on Halloween – we love spooky stuff all year long! 😱☠️ That’s why today, on our ‘operating table’ we’ll be taking a closer look at the SKULL ME Lens made by the one and only – Kavin Kumar 👏🏻 He will tell you about the whole process and […]
Author: Ivan Pavliuchenko from AREYES Studio Kyiv based studio AREYES has been developing AR products for social media platforms since 2019. The company has completed projects for Sony, L’Oréal, Lego, Red Bull (DE), Real Me (Global), etc. In this case, the studio tells how it managed to fit a full-fledged race into 4MB. Backstory We […]
Last Saturday was World Environment Day! For his occasion, working with the United Nations Environment Programme, MeshMinds has developed a set of three augmented reality experiences using Spark AR from Facebook for UN Goodwill Ambassadors – Dia Mirza, Alex Rendell, and Antoinette Taus – that show the effects of human-caused degradation of the Mountains of […]
For this year’s #EarthWeek, Snapchat collaborated with Google’s ARCore and a few talented Creators to bring awareness to environmental issues with the power of Augmented Reality and Depth API. Snapchat opened many creative doors for Lens Creators by introducing SnapML, Body Tracking and LiDAR last year. For the #EarthWeek they’ve prepared something for those who […]
LACMA x Snapchat present Monumental Perspectives, bringing AR Monuments to life and celebrating diverse histories across LA During last year’s Lens Fest (go here for a full recap), Snap announced a creative collaboration with The Los Angeles County Museum of Art (LACMA), allowing for local artists and AR Creators to join forces in a multi-year […]
The campaign for Amnesty CR movement with a special AR filter, which creates a rainbow halo around the user’s head, points to the current case of three activists in Poland. Up to 2 years in prison for a poster of Madonna with a rainbow halo. Does it seem like sci-fi to you? Unfortunately, in Poland […]
This month we chose yet another 2 success stories from the campaigns that used Snapchat AR Lenses to show you how gaming industry can benefit from using Augmented Reality to promote their products. Golf Clash: AR demo inside Snapchat encourage installs There is no greater idea for the promotion of the game than to let […]
Clear the Air is an AR face filter aimed at youth and communities online to share important messages that allow people to immerse themselves and take action in the challenge of tackling air pollution. UNEP Goodwill Ambassadors, Li Chen, Lucas di Grassi, Dia Mirza, Antoinette Taus and Alex Rendell, are lined up to help support […]
Snapchat provides a number of success stories from the campaigns that used AR Lenses for marketing. We gathered 3 of them launched by beauty brands to see how did AR impact their outcome. L’Oreal Men Expert Lens: keeping attention for almost 2 minutes L’Oreal AR Lens was a part of multi-product campaign for the launch […]
