We’re thrilled to unveil our picks of the best XR branded campaigns from April. 🌸 These collaborations are so much more than just marketing initiatives. We can’t wait to share them with you! But before we reveal all the April gems, let’s discover the stories behind 3 branded experiences that caught our special attention… 👀 […]

⭐⭐⭐ The Purpose of Creating the AR Effect Dior wanted sparkle and shine for the holidays, so we collaborated on Atelier of Dreams, a Meta Spark and Instagram AR Activation with Meta to bring some elegant AR wonder to Dior Beauty’s holiday campaign: Dream in Dior. Four site-specific experiences in Seoul and Paris, an at-home […]

⭐️⭐️⭐️ The idea behind the effect ”Tree of Life” is a conceptual piece of art meant to visualize people dealing with problems. The effect helps to develop and control emotions and actions, lessening stress, and raising their consciousness and self-worth. By depicting the leaves falling to the ground and reborning again, this AR artwork illustrates […]

⭐️⭐️⭐️ What was the idea for creating an effect, and how did you come up with it? The idea for a Motherverse came to me as a kind of consoling object around which people from different cultures and perspectives could gather around and find connection through an act of belief: imagining a common source without […]

⭐️⭐️⭐️ What was the idea for creating an Effect, and how did you come up with it? The ideation process for this effect was a little more chaotic than usual, I wanted it to be a personal experiment using World AR, featuring a combination of alchemical elements and digital fashion. I started by creating a […]

Purpose of creating the AR Effect In order to augment the brand-new Pink PP collection by Valentino, we had to think about a digital extension mixing products and Augmented Reality with a “spectacular effect”. The AR Effect was created to show shoes and bags to a larger public than just a basic audience related to […]

⭐️⭐️⭐️ What was the idea for creating an Effect, and how did you come up with it? To be honest, it was kind of crazy! We had the Spark Worlds competition this year and I really loved creating Effects for the back camera, because the idea of having something that doesn’t really exist in your […]

⭐️⭐️⭐️ What was the idea for creating an Effect, and how did you come up with it? The idea behind the maze came up from a childhood dream. I have always wanted to experience a maze, getting lost in it and trying to find some ways to escape it. Until now I didn’t have the […]

Purpose of Creating the AR Effect The campaign for Steve Madden, the American shoes and fashion accessories brand, invites us to enter MADDENWOOD — a world where dreams come true. The video clip gives the Lo-Fi 90’s vibes and features influencers Chloe Cherry, Bella Poarch and Latto. The opening scene is an audition for Paloma […]

Meet Eugene Soh – a talented AR Creator – who agreed to share with us the ins and outs of creating one of his Effects. 🐱❄️ Kitten Rescue is an adorable interactive game developed for a worthy cause, with a young brave heroine in mind. 🥹 Don’t wait any longer and discover this touching story, […]