As always, the winning entries from the monthly Spectacles Community Challenge showcase the highest level of skill in Augmented Reality. From immersive, world-altering Lenses that let users reshape their surroundings, to practical tools that support everyday tasks (like an AI-powered personal trainer that motivates you to get moving) Spectacles developers continue to push creative boundaries […]

With the launch of Snap Spectacles, a growing AR Creator community, hundreds of millions of Snapchat users, dynamic advancements in generative AI and more brands embracing AR, Lens Studio continues to evolve. The Snap AR Team stays busy making sure the platform meets every need, making it more intuitive and accessible as technology advances. With […]

Each month, AR Creators raise the bar, keeping internet users engaged and entertained. From transformative face effects and competitive AR games to world-based filters that turn your surroundings into something magical, these immersive experiences on TikTok, Snapchat, and YouTube drive global trends and spark everyday creativity. With every AR Selection, we highlight emerging cultural trends […]

For marketers, a way to success means truly connecting with their audiences, and we’re way past the times when a simple ad was enough to spark interest. With hundreds of images to scroll through each day, audiences are seeking something deeper that drives the connection with the brand, more than showing yet another product. And […]

From helpful chef assistants guiding your cooking, to multiplayer card games, to immersive worlds that reimagine reality through bold geometry and vibrant colour, Spectacles Developers lit up the Community with exciting creations, transforming the world around them into a digital playground. Together with Snap AR, we invited Creators to submit their Lenses across three categories: […]

A lot has happened over the past few months: the introduction of Challenge Tags, the launch of the monthly Spectacles Community Challenges, and the regionally focused Middle East Cultural Lensathon. Together with Snap, we made sure to keep you busy in 2025, and we can confidently say that we’re incredibly proud of what the community […]

As the temperatures rise, so does the creativity of AR creators, the minds behind the experiences that keep the industry blossoming and our social feeds filling with new, engaging AR Experiences. So, what’s been happening over the past month? Naturally, we couldn’t start the summer without the themed experiences reminding us of the warm, exciting, […]

In the tech industry, innovation is the only way to progress. Whether it’s a new tool or a platform update, each next step has the potential to reshape how we work, create, and connect. Augmented Reality, a space thriving on technological advancements, is now being transformed again, this time by the power of GenAI. AI […]

As the months get warmer, so do the minds of marketers, trying to come up with new, fresh campaigns that users won’t scroll past. As the needs of modern audiences evolve, many recognise the potential of interactivity rather than passive advertising and turn to Augmented Reality to create truly engaging, interesting experiences that users want […]

Lights, camera, AR! Six AR Creators take us behind the scenes of the Glow Up: Britain’s Next Make-Up Star on BBC3 The show follows 10 MUA’s who are tasked with a new challenge each episode competing to become Britain’s next make-up star. Season 7 premiered recently on BBC and in Episode 2—out now!—the MUA’s are […]