Lenslist

Five Magical AR Christmas Campaigns

It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]

AR Marketer’s Guide 3: Intro to Snapchat Lenses

Despite Instagram’s pressure, Snapchat remains an important social media platform, especially in the US. Snapchat AR effects, called Lenses, are an important part of the platform and its identity. In fact, it is Snapchat that in 2015 introduced social media – and many people – to Augmented Reality. Now, their AR services are still being […]

Scary Reality: Your Guide to Augmented Halloween 2019

Tonight is the night! 🎃 We want this post to be your guide to AR effects for this year’s Halloween. If you can’t dress up or won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of the holidays! Scare, trick and amuse others […]

Spark AR & Watchmen HBO Mask Off Challenge

Two days ago the results of the third Spark AR Community challenge has been announced. This time it was special, though. For starters, unlike last year’s Spark AR Community Challenge which was organized in connection with the start of Instagram AR beta and Spark AR Segmentation Challenge, submitted effects’ theme was strictly given. HBO, who […]

Instagram Celebrities Using AR Effects

One of the most exciting things that can happen to AR Creator is when someone significant uses their effect. Of course, the satisfaction from the fact that a famous artist or entrepreneur fancy their artistic vision is not the only benefit here. It’s been established long ago that nothing boosts the number of impressions of […]

Successful Halloween AR Campaigns

AR effects can be perceived as a digital equivalent of costume rentals, so naturally, their significance rises with Halloween coming to our doorsteps. It was proved to be true two years ago when Facebook, Instagram and Snapchat treated their audiences with lots of spooky filters and the response was both positive and genuine. That is […]

Creator Spotlight: David Pripas

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’ve been creating AR effects for a couple of months now. I come from a background of gaming and design […]

First Instagram Branded AR Effects

Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]

Creator Spotlight: Vladyslav Yarovyi

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I’m working as a mobile developer in Master of Code Global. For now AR Effects is more like a hobby […]

Instagram AR Basics: How to Use and Publish Branded Effects

A few days ago Instagram AR beta was opened. It means that from that moment everyone, including brands, can publish their own AR effects on Instagram. It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen […]