Organizing a contest is one of the 10 purposes of using AR effects in social media marketing. The most popular kind of effects used as a contest’s challenge is, obviously, an AR game. But it’s not the only one to choose from, though, so we would like to share with you some ideas for contests […]

For a few months now the technology of iris tracking has been available to Spark AR creators. So it’s about time to present to you some of the most impressive use cases and show when to implement it for marketing. The most popular AR trend now Trends on social media come and go, but for […]

Snapchat and Instagram AR effects are sometimes treated as silly, immature and unnecessary – unfortunately also by those who are decisive when it comes to digital marketing strategy. But luxury brands like Dior, Louis Vuitton, Gucci or Prada prove them wrong by consistently implementing Instagram AR effects into their campaigns. Let’s start with a cliché: […]

Every AR effect published on Instagram, Facebook or Snapchat has its own URL. On Instagram, they look similar to this one: https://www.instagram.com/a/r/?effect_id=990686051271204 But till last week, Instagram was the only one that didn’t make all of the effect links accessible for everyone. The only way to open an Instagram effect was directly through Stories, Effects […]

There are three ways in which ART and AR meet: when an AR effect can be recognised as art, when an AR effect is a reinterpretation or is influenced by a piece of art or when AR is used to display or enhance the display of artwork in the museum or outside of it. AR […]

Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]

Creating an AR effect for your brand is only the first step in launching a digital campaign with an Instagram or Facebook Camera Effect included. The second one is to properly present your AR effect to the world and engage the audience with it. In this article, we’ll show you how it can be done […]

The title is probably a stretch, but being able to add many different filters to your Instagram is certainly extremely useful. To this point, the only way to use VSCO filters inside Instagram was to manually adjust filter, contrast, saturation and highlights following guidelines from websites like this one: vscofilterhacks.com. Just to be clear: using […]

To answer this question, we run through last year’s press and through our own blog posts, dug into our own experiences from managing Lenslist database, and took an overall look at what happened during 2019 when it comes to social media AR. 2019: The Year of the New Functionalities Both Snapchat’s Lens Studio and Facebook’s […]

Merry Christmas to you all! 🎄 We want this post to be your guide to AR effects for this year’s Christmas. If you don’t have Santa’s suit or you won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of this holidays! Instagram | […]