We can confidently say that the year started strong, with brands seizing the full power of Snapchat for their campaigns, closely followed by TikTok. Both platforms showcased their full potential, offering Try-On experiences, interactive quizzes, AR games, and more, making many marketing strategies more personalised and interesting than ever before. In January, many luxury brands—such […]

The XR events calendar for 2025 promises an exciting journey for tech enthusiasts, creators, and innovators worldwide. From immersive XR showcases to groundbreaking AI conferences, this year’s lineup offers something for everyone. These events provide the perfect opportunity to stay ahead of industry trends, connect with like-minded professionals, and explore the latest advancements shaping the […]

Welcome to the first Community AR Selection of 2025! 🥳 January’s not even done, but it has already brought significant changes to the AR landscape. With Meta Spark officially gone and most Instagram AR filters no longer available, many creators are transitioning to other platforms. YouTube is offering growing opportunities, while Lens Studio continues to […]

Following the closing of one of the biggest AR Platforms, together with Snap, we aimed to make this transition as easy for Creators as possible, encouraging them to try something new and take their previous experience into the new chapter with Lens Studio. Participants had the opportunity to either revisit and recreate their most successful […]

The New Year is officially here! 🥳 But before we take off with the new, inspiring projects, let’s take a quick look at the end of 2024. 🔍What happened in December in AR Marketing? See the recap of the best, most creative campaigns and stay up-to-date with the latest trends. December always brings much inspiration […]

December’s AR Community Selection brought the magic of the holidays to life, capturing the joy of Christmas and the anticipation of New Year’s with enchanting animations, 2025 fortune-tellers, and festive AR games. Available on Snapchat, TikTok, and now YouTube Shorts, these AR Filters let users embrace the season, transforming everyday social media content into exciting […]

Whether you’re a marketer, tech enthusiast or a regular social media user, Augmented Reality is a tool you don’t want to overlook. For years now, brands from different industries have seized AR’s power in their campaigns, making them more innovative, engaging, and entertaining. With each new movie premiere, event, or music release, there’s an AR […]

The last few months brought an incredible surge of innovation in the AR industry. From the launch of the new spectacles, to announcing Augmented Reality coming to YouTube Shorts, the community had its hands full with all the innovation, creating enough excitement to almost let us forget about the Meta Spark shutting down in the […]

With Snapchat’s brand-new AR glasses debuting less than a couple of months ago, there’s a whole new digital world to explore. For AR developers, it’s an exciting chance to level up your skills in Lens Studio and experiment with the latest in wearable AR technology. Whether you’re a seasoned developer or just getting started, now […]

Today we’ll explore some of the most standout AR campaigns from October, showcasing how this technology continues to transform marketing, build deeper connections with consumers, and drive engagement in unexpected ways. From immersive museum activations to entertaining AR games and quizzes, Augmented Reality proved once again to be a game changer for modern marketing in […]