From beauty brands making shopping easier with virtual try-ons to AR movie marketing turning users into the main characters, August was packed with creative campaigns engaging audiences worldwide. In marketing, AR benefits both brands and users. For brands, AR filters offer a unique way to connect with audiences, boost engagement, and enhance visibility across platforms. […]

Meet our brand new AR Community selection! Starting this August, we’ll post two selections each month – one focusing on creators and another one dedicated to brands. With these two selections, we want to highlight both the amazing personal work of our community and the potential of augmented reality in a marketing and advertising context. […]

The first thing that stands out about July’s AR campaigns is that Snapchat emerged as the go-to platform for many brands. Marketers leveraged Lens Studio’s cutting-edge technology to create highly engaging experiences that captivated users worldwide. But Snapchat wasn’t the only platform making waves. In July, both Instagram and TikTok also hosted a variety of […]

AI-enhanced AR filters have captivated users’ attention from the moment they first appeared on social media. Platforms like TikTok and Snapchat have leveraged the hype surrounding artificial intelligence to create even more personalized experiences. Users can now transform themselves into their favorite characters from movies, TV shows, and comic books, joining pop-culture trends and significantly […]

Instagram’s AR filters have redefined how users interact with content, offering endless possibilities for creativity and self-expression. July’s selection has raised the bar even higher, with stunning effects ranging from playful and fun to breathtakingly artistic. Discover which filters have set trends, provided entertainment, and transformed ordinary posts into extraordinary visual stories . ⤵️ The […]

While living in the 21st century comes with the privilege of increased mental health awareness and access to resources supporting us in our everyday lives, it wasn’t always the case. With its new experience, Snapchat aimed to underline the connection between arts and our wellbeing, showcasing the stories of people who made history in music, […]

In the ever-evolving world of TikTok, staying ahead of the trend curve is essential both for creators and brands. This July, AR Effects took the platform by storm, captivating millions with innovative and engaging experiences. From hilarious transformations to interactive challenges, these AR Effects have entertained users and sparked a surge in user-generated content (UGC). […]

In the last three weeks, we saw how AR brings football excitement to life, allowing fans to interact with the game. AR enhances live viewing by providing immersive experiences, such as virtual try-ons of team jerseys, AR-enabled fan challenges, and interactive stadium tours from the comfort of home. AR’s ability to create personalized, engaging, and […]

We often say that AR can transform the world around us, and this time, we mean it literally. Buildings covered in blooming flowers, world-famous landmarks destroyed or redesigned, fun AR games in real-life surroundings, an interactive tourist guidebook; there are tons of options to pick from, dozens of new ways to augment your reality. 😉 […]

The marketing world doesn’t slow down. 🚀The thrill left by the Cannes Lions Festival of Creativity has barely settled, and here we are, already equipped with yet another dose of inspiring AR campaigns. This time, however, we’re focusing on the most recent AR projects, exploring the latest pop-culture trends, using the digital world to participate […]