While living in the 21st century comes with the privilege of increased mental health awareness and access to resources supporting us in our everyday lives, it wasn’t always the case. With its new experience, Snapchat aimed to underline the connection between arts and our wellbeing, showcasing the stories of people who made history in music, […]
In the ever-evolving world of TikTok, staying ahead of the trend curve is essential both for creators and brands. This July, AR Effects took the platform by storm, captivating millions with innovative and engaging experiences. From hilarious transformations to interactive challenges, these AR Effects have entertained users and sparked a surge in user-generated content (UGC). […]
In the last three weeks, we saw how AR brings football excitement to life, allowing fans to interact with the game. AR enhances live viewing by providing immersive experiences, such as virtual try-ons of team jerseys, AR-enabled fan challenges, and interactive stadium tours from the comfort of home. AR’s ability to create personalized, engaging, and […]
We often say that AR can transform the world around us, and this time, we mean it literally. Buildings covered in blooming flowers, world-famous landmarks destroyed or redesigned, fun AR games in real-life surroundings, an interactive tourist guidebook; there are tons of options to pick from, dozens of new ways to augment your reality. 😉 […]
The marketing world doesn’t slow down. 🚀The thrill left by the Cannes Lions Festival of Creativity has barely settled, and here we are, already equipped with yet another dose of inspiring AR campaigns. This time, however, we’re focusing on the most recent AR projects, exploring the latest pop-culture trends, using the digital world to participate […]
Celebrating the peak of the football spirit with UEFA Euro and COPA América, AR Lens Creators from all over the world took it upon themselves to bring the thrill of sports directly from the stadium to our homes…with a little help from our smartphones’ cameras. 😉 Each week, together with Snapchat, we choose some of […]
A lot can happen in a month, and the last few weeks have proven it. Whether it’s cutting-edge marketing campaigns or software updates designed to make our lives easier, there’s much to learn. From Raising your banners with Artificial intelligence for the House of the Dragon promotion to the latest news from Snapchat and Lens […]
Each month, Snapchat AR Creators introduce a fresh collection of AR lenses, pushing the boundaries of creativity and enhancing user interaction. June was no exception, with so many designs that easily captivated users and set new trends in the AR creation. From artistic geolocation Lenses that transform the world around us to interaction-based entertainment, June’s […]
Each year, Cannes Lions is a beacon of innovation, drawing the most creative minds from all over the world, fostering connections, encouraging ideas exchange, and celebrating the most innovative campaigns. And this year was no different. But where’s Augmented Reality standing amidst all the innovations? AR is no stranger to Cannes Lions. The technology is […]
Two of the biggest football events in the world are happening right now, and in partnership with Snap, we encouraged all sports fans to cheer for their favorite teams with dedicated Snapchat Lenses – created by YOU! 🧑🎨 Why AR? 🤔 Snapchat Lenses offer unmatched opportunities for fans to engage with professional football in dynamic […]