After six years or so of doing motion graphics, I ended up in a digital agency. That’s where my love for interactive and real-time graphics started. Also my obsession with compressing 3D models and textures to run on basic devices using AR Media and Unity Vuforia and creating AR Applications for myself (2013). Fifteen years […]

There are not many case studies of such usage, but existing ones are very promising, so we hope that this guide will become an inspiration for AR and Chatbot creators to mix them more often! Read more about Lay’s Bot with AR effect DISTRIBUTION The ease with which Facebook and Instagram Camera Effects can be […]

Unfortunately, this is just how it will look like when branded AR effects come to Messenger. It doesn’t mean, however, that there is no way to use AR in Messenger Chatbots at all at the moment. We will show you how to do it in the second part of this article. Make sure you follow […]

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

That said, a social media AR is the opportunity for marketing to actually help families, especially those who are far from each other. Christmas tree, Santa and a mistletoe are not just marketing products – they’re symbols of our traditions, points of reference for our positive, family-directed holiday emotions and childhood memories. Facebook and Instagram […]

Over two months ago Spark AR Studio has become available on Instagram. Any of the Spark AR Creators could apply to be a part of beta (and still can, here). Following this, Spark AR Community’s Admins announced a contest, the Spark AR Community Challenge, for the best Instagram Camera Effect. The participants had a chance […]

After three interviews with well-renown Spark AR creators – Piotar Boa, Marc Wakefield and Josh Moore we are delighted to present our talk with one of the most influential creators from Snapchat’s Lens Studio. With almost half billion views, over 14M scans, 16M shares and dozens of highly viral and shareable lenses our guest today […]

Today we are proud to welcome The Mill’s Josh Moore, a Creative Technology Producer who was engaged in many AR collaborations with Facebook and Instagram, as he agreed to answer a few questions concerning augmented reality. Hi Josh, thank you for accepting our invitation! First, could you tell us a few words about yourself and […]

Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour through the functionalities […]