FIFA World Cup 2019 These two official Snapchat Lenses made by FIFA for last year’s World Cup represent two most basic kinds of AR activations: a face mask and 3D model in the rear camera. The first one turns you into Russia’s World Cup mascot called Zabivaka and the other one lets you draw a […]

If you are an Instagram user there is no doubt you have come across Augmented Reality (AR) effects while going through your Instagram Stories. At the moment, only individual Creators enrolled for closed beta program are able to create and publish such effects using Facebook’s Spark AR platform. All funny masks, 3D models and virtual […]

For your convenience, we have tested over fifty of the pride-related effects and selected the 16 most appealing ones. Among them, you will find lenses coming from AR superstars such as Luke Hurd, Piotar Boa, Chris Price, Marc Wakefield, or Tom Emrich using all sorts of techniques like double exposure, body tracking, or implementation of […]

There is no better way to verify a group’s unity than by making them work together. Snapchat Lens Studio and CyreneQ decided to do just that by offering Lens Creators a chance to play a “Pass the Story” game – but with Augmented Reality, of course. The story of developing this magnificent lens, which is […]

Businesses and enterprises destined to succeed are in a constant process of improvement and development – and so is Lenslist. With that in mind, we are proud to present to you the new generation of our website – Lenslist 2.0. In the first post describing Lenslist, we said that “Lenslist has been brought to life […]

Once that happened, Marc’s career as a full time AR Creator was snowballing all the way through, starting with Bono from U2 placing an order and wearing an AR mask during the band’s worldwide tour, and ending with him being invited to F8 2018 and shaking a hand of the man himself, Mark Zuckerberg. Eduard […]

I started seeing a trend where more and more creators only wanted to get access to Instagram, myself included. This, I believe, is a huge problem. If everyone opts to create on Instagram, there would be less growth on Facebook. From what I can see in the data we collect from campaigns with brands, many […]

His IG bio says ‘Ad nerd, New Media Artist, Instagram Filter Creator”. His AR effects show his great imagination and skill. Finally, his résumé proves his experience in using augmented reality in digital marketing. We’re happy to present to you our next amazing guest: Luke Hurd! Hi Luke! Before we start asking questions, could you […]

Usually, AR talks is all about developers. This time we are happy to welcome somebody who does a much different, but equally important work: Caroline Rocha. Her Instagram profile @frenchsinger is the place where she changes Camera Effects into real art. Much appreciated by Spark AR creators and Camera Effects’ users, her collection and reviews […]

As all the videos from the conference are available at Facebook Developers Website, the best thing to do with this article was to keep it short and simple – just to point out everything new that had been announced, share some overall thoughts on and from the panels and add some references for what’s worth […]