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All AR for Business Case studies Challenges Interviews Learn Trending Weekly Selection
24.05.2019

ARFest Prague 2019 Wrap-Up

Once that happened, Marc’s career as a full time AR Creator was snowballing all the way through, starting with Bono from U2 placing an order and wearing an AR mask during the band’s worldwide tour, and ending with him being invited to F8 2018 and shaking a hand of the man himself, Mark Zuckerberg. Eduard […]

23.05.2019

A Taste of Spark AR – AR Talks | Casie Lane Millhouse-Singh

I started seeing a trend where more and more creators only wanted to get access to Instagram, myself included. This, I believe, is a huge problem. If everyone opts to create on Instagram, there would be less growth on Facebook. From what I can see in the data we collect from campaigns with brands, many […]

16.05.2019

AR talks | Luke Hurd

His IG bio says ‘Ad nerd, New Media Artist, Instagram Filter Creator”. His AR effects show his great imagination and skill. Finally, his résumé proves his experience in using augmented reality in digital marketing. We’re happy to present to you our next amazing guest: Luke Hurd! Hi Luke! Before we start asking questions, could you […]

6.05.2019

AR talks | Caroline Rocha

Usually, AR talks is all about developers. This time we are happy to welcome somebody who does a much different, but equally important work: Caroline Rocha. Her Instagram profile @frenchsinger is the place where she changes Camera Effects into real art. Much appreciated by Spark AR creators and Camera Effects’ users, her collection and reviews […]

3.05.2019

All about AR on F8 2019 Conference

As all the videos from the conference are available at Facebook Developers Website, the best thing to do with this article was to keep it short and simple – just to point out everything new that had been announced, share some overall thoughts on and from the panels and add some references for what’s worth […]

12.04.2019

AR talks | Patrick Spector McGowan

And I think the content itself will also evolve. Movies, and storytelling in general, could be accessible in real life locations. For example, you could see Spider-Man and Venom duelling it out in the streets of Manhattan. Or you could bring other worlds to you in the form of newscasts playing out on your living […]

3.04.2019

Spark AR Segmentation Challenge Summary

Love my by Allan Berger & Forest Voices by Rustam Mirzakhmedov FutureShock by mARc Wakefield & Sakura Magic by Tatiana Nasonova Spacesuit 360 by Askhat Mudarisov & 8848 by Vladyslav Yarovyi Wichita by Luke Hurd & Sand Hole by Harold Mintah Mug Shot by Ohmarkely Ambrosio   All submitted effects   Effect Creator Entry post […]

27.03.2019

Neverland Dance AR Live Event

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]

12.03.2019

AR Trends Among Music Bands

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

1.03.2019

AR talks | Allan Berger

Our today’s guest is an artist with background in design, software engineering and motion graphics to name a few, but most importantly a person with lots of love for Augmented Reality. Please welcome Allan Berger! There is a great potential in Spark AR Studio – no doubt about it. You took a completely different approach […]

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