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23.12.2019

Have Fun with AR During Christmas | +80 Effects Collected

Instagram | Lenslist Highlights The best way to quickly find Christmas-themed AR Effects is to go through our dedicated Highlights. Every story has a click-through on the top which enables you to use the effect yourself (remember to open them on your mobile to use AR with your smartphone camera).   Lenslist’s Christmas Collection   […]

9.12.2019

Target Tracking on Instagram: Blending AR with Reality

  Matisse Deconstruct by Pablo Tajer Pablo Tajer created this Instagram Effect that enhances Henri Matisse’s piece placed at Tate Modern in London using target tracking. If you’d like to try it yourself, the button below is not enough though – you’ll need to find (or google) the painting to trigger the effect! That’s definitely […]

26.11.2019

Five Magical AR Christmas Campaigns

During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has proven itself to bring common fun for close ones getting in touch via mobile devices. Also, as it’s getting colder outside and warmer inside people’s hearts, Christmas is the busiest time for charities, which happen to use […]

12.11.2019

AR Marketer’s Guide 3: Intro to Snapchat Lenses

an idea tailored for the audience, incorporating AR lens into a wider campaign, for example mixing AR lens with offline advertising which makes offline activities more measurable, boosting lens’ reach with the use of influencers and creative distribution, like putting a snapcode on a packaging, the fact that it presents an opportunity to gather lots […]

30.10.2019

Scary Reality: Your Guide to Augmented Halloween 2019

  Instagram | Lenslist Highlights The best way to quickly find Halloween-themed and Scary Instagram AR Effects is to go through our dedicated Highlights. Every story has a click-through on the top which enables you to use the effect yourself – but they’re available only on mobile app. HALLOWEEN 🎃 – SCARY 💀 – SCARY […]

23.10.2019

Spark AR & Watchmen HBO Mask Off Challenge

Several dozen entries have been submitted. Most of the effects had a good quality, even those that didn’t fulfil conditions of the contest (eg. only U.S. residents could take part in it). Traditionally, the winners were announced in the form of the video. Congratulations!   Below you will find our favourites from all of the […]

11.10.2019

Instagram Celebrities Using AR Effects

Ester Expósito | Bella Hadid Effects by @bdimitrov, @onlytrashit, @alexandra__kisa, @_liamwilson_ Instagram AR effects (also called ‘filters’) are used by influencers and artists in their stories on a daily basis. Some, like Ariana Grande, prefer to stick to the official filters made by Instagram or Snapchat. Others, like Kendall Jenner, Bella Hadid or Ester Expósito […]

4.10.2019

Successful Halloween AR Campaigns

That is why last year, Facebook introduced its users to the special Halloween Story at the top of our News Feeds to let friends and family “come together through Stories when celebrating holidays”. Needless to say, many new thematic effects were created, too – check out our 2018 Halloween favourites. This year, Halloween has a […]

5.09.2019

First Instagram Branded AR Effects

We were very curious about what would happen during these first few weeks when it comes to branded AR effects made for Instagram. That’s why we share with you those we found most interesting. You can try them yourself by clicking on the links to Instagram profiles we’ve collected. Burgerman by @burgerkingbrasil For starters, Brazilian […]

16.08.2019

Instagram AR Basics: How to Use and Publish Branded Effects

It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen by almost anyone, anywhere, which makes it a great promotional media. What’s more, it’s as easy to publish them as to share them with your followers […]

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