Without a doubt, among all popular social media platforms, it is TikTok that equips its users with the widest range of creative tools for content editing. It comes as no surprise then, that every month it enjoys increasing interest – and number of downloads – across all demographics. And as a consequence – marketers’ interest […]

Hi, Charly! As you’ve mentioned during our meeting, you don’t have designer background, and yet you’re an AR creator and a freelancer for a few months now. How did it happen? Last summer a friend sent me an interview that Ramen Polanski gave to French media about Instagram filters. He thought that it might interest […]

Check out which branded and inspirational (community) Instagram AR filters we liked best this month, 5 of each 🏆 GGrad by @gucci, Neon Future by @steveaoki, Moana by @g_eazy, Symphonia by @alok, Champi9ns ! by @psg Fun Guy by @vi.de.or.bit, Isle of Palms by @eddyin3d 👁 INVISIBLE 👁 by @w.vv.vv, MINESWEEPER AR by @enuriru, Dream […]

Besides the update of Lens Studio, Snapchat introduced a few AR-focused improvements that should be interesting for both marketers and developers. Voice Scan is a feature which recognizes voice commands to search for specific lenses. As it was presented during the Snap Partner Summit, you can for example ask Snapchat to show you lenses that […]

Hi Isabelle! During our call you told us how excited you were about becoming a freelancer just two weeks ago. Could you tell us more about yourself and your artistic road up to this point? I’m originally from the Netherlands. I graduated in Interactive Media Design back in 2014 but augmented reality was definitely not […]

First we would like to point out 8 branded pride filters we found most inspiring. It’s great to see so much diversity when it comes to brands publishing their filters, some are luxury, big, small and from all over the world. Pride is everywhere and we’re loving it! 🙌👇 LV Rainbow by louisvuitton, PRIDE by […]

Hello Robbie, could you please tell us something about yourself and how did you become an AR creator? I come from Switzerland and started with a media designer background. My interests for AR/VR first started in 2014 when I tried for the first time a VR headset. I really enjoyed it. Later in 2017, I […]

Hopefully, there’s one positive thing that came out of this crisis. It united us in pursuit for justice for people of all races, circumstances and walks of life and especially for those, who were mistreated by the system for centuries. We’ve seen Black Lives Matter protests happening all over the world. We’ve watched more cases […]

The funcionality has been available to Spark AR Creators since May 26, so we took some time to collect exemplary effects and ask a few Creators about their thoughts on a new feature. AR effects reacting to music Music reactive capabilities is yet another of sound features available for Instagram AR effects. Creators can now […]

Every day we browse Instagram to add new effects to our Lenslist collection. So, finally, we thought that we could use our amazing tracking skills to share with you 10 of them we found most extraordinary while browsing Instagram in May 🤩 Five of them were made for brands, and the other five by the […]