an idea tailored for the audience, incorporating AR lens into a wider campaign, for example mixing AR lens with offline advertising which makes offline activities more measurable, boosting lens’ reach with the use of influencers and creative distribution, like putting a snapcode on a packaging, the fact that it presents an opportunity to gather lots […]

  Instagram | Lenslist Highlights The best way to quickly find Halloween-themed and Scary Instagram AR Effects is to go through our dedicated Highlights. Every story has a click-through on the top which enables you to use the effect yourself – but they’re available only on mobile app. HALLOWEEN 🎃 – SCARY 💀 – SCARY […]

Several dozen entries have been submitted. Most of the effects had a good quality, even those that didn’t fulfil conditions of the contest (eg. only U.S. residents could take part in it). Traditionally, the winners were announced in the form of the video. Congratulations!   Below you will find our favourites from all of the […]

Ester Expósito | Bella Hadid Effects by @bdimitrov, @onlytrashit, @alexandra__kisa, @_liamwilson_ Instagram AR effects (also called ‘filters’) are used by influencers and artists in their stories on a daily basis. Some, like Ariana Grande, prefer to stick to the official filters made by Instagram or Snapchat. Others, like Kendall Jenner, Bella Hadid or Ester Expósito […]

That is why last year, Facebook introduced its users to the special Halloween Story at the top of our News Feeds to let friends and family “come together through Stories when celebrating holidays”. Needless to say, many new thematic effects were created, too – check out our 2018 Halloween favourites. This year, Halloween has a […]

We were very curious about what would happen during these first few weeks when it comes to branded AR effects made for Instagram. That’s why we share with you those we found most interesting. You can try them yourself by clicking on the links to Instagram profiles we’ve collected. Burgerman by @burgerkingbrasil For starters, Brazilian […]

It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen by almost anyone, anywhere, which makes it a great promotional media. What’s more, it’s as easy to publish them as to share them with your followers […]

Alexander Ward Coming up next is Alexander Ward from WardyWorks. Just like in the case of TechnologicalHippie, Alex’s convictions of artistic consciousness let us assume he has once gazed upon something as complex and full of colors that an ordinary human brain could not be capable of understanding. Crystallize, Luminous, and Awakening are in fact […]

Augmented Reality in digital marketing Until the expected future development of AR glasses, smartphones are the main medium for AR entertainment. As there are two cameras on every mobile phone, there are also two basic types of AR effects. First are those used within the front camera, interacting and altering users’ faces. Second are used […]

Augmented Reality proved itself to be a successful tool to promote nearly all industries present in social media. Video games are no different in that matter and today we would like to present you with case studies showing the best examples of AR utilization created so far. Our goal is to provide you with an […]