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10.04.2020

Why “What _ Are You” Effects Are Still So Popular

Check out Jimmy Fallon using @arnopartissimo’s filter on a show 👇 WyÅ›wietl ten post na Instagramie. Post udostÄ™pniony przez ARNO PARTISSIMO (@arnopartissimo) Sty 9, 2020 o 11:34 PST Why did they become so popular? We believe that it’s the mixture of a few features that make them so fun to play with. First of all, […]

27.03.2020

How to organize AR contests?

Ideas for AR contests AR game Most of the AR effects containg games have a simple mechanics where your face gestures are used as a controller and the goal is to get as many points as possible. There are also more creative ones which stand out from the crowd, like the one by @vamonke which […]

19.03.2020

Instagram AR Trend: Using Iris Tracking to Alter Your Eyes

The most popular AR trend now Trends on social media come and go, but for marketers and AR creators it is important to be up to date with those that can help their businesses. Of course, the most popular Instagram AR trend for the last few months has been ‘which … are you’ (randomizer) effects […]

2.03.2020

Why Luxury Brands Love Instagram AR?

Let’s start with a cliché: digital marketing is changing so fast that it is hard for some to comprehend. This sentence is especially true when it comes to new trends rising among young people. Now, teenagers are on TikTok, Instagram, and Snapchat – and they use Augmented Reality all the time. And it’s not like […]

20.02.2020

Sharing Links to Instagram AR Effects Is Now Possible – Learn How They Can Help Your Campaign

How to share Instagram AR effect link? You can share a link to any AR effect that you are currently using, whether you found it in the Effects Gallery, in a Story or in the Effects Tab on the owner’s IG profile. All you have to do is open the AR effect > open ‘More’ […]

14.02.2020

AR as a Form of Artistic Expression and a New Kind of Art Display

AR recognised as art When it comes to social media AR, it is important to stress that Instagram AR Effects and Snapchat Lenses have enabled many community artists to show their creativity and unique vision. There are creators that, thanks to their graphic skills and imagination, should be recognised as real artists. In her article […]

7.02.2020

10 Purposes of Using AR Effects in Social Media Marketing

Thus, here are 10 purposes of using AR effects in your digital campaign, so you don’t have to wonder anymore: 1. Reach If you have an Instagram account then you’ve probably seen more than one AR effect used in a story. Some of them reached billions of impressions by being shared by celebrities, and their […]

23.01.2020

Distribution of AR Effects on Instagram & Facebook

New: Facebook Newsfeed AR Ads We’ll start off with the newest way to promote your Facebook Camera Effect which has been made available for all brands from December 2019. This format lets you launch a paid advertisement campaign which will appear directly in users’ newsfeed. Just like with any other sponsored post, it can be […]

14.01.2020

Photographers Don’t Need VSCO Anymore Thanks to Instagram AR | Photo Presets AR Effects

source: vscofilterhacks.com Why use Instagram AR to add presets to your photos There are more and more simple Instagram AR effects which enhance or add some effects to the photos, and we strongly encourage Spark AR Creators to develop even more. The first advantage of using them over VSCO themes is that they can be […]

3.01.2020

Augmented Reality in 2019: Was the Past Year A Breakthrough?

2019: The Year of the New Functionalities Both Snapchat’s Lens Studio and Facebook’s Spark AR are updated constantly, and the most anticipated changes are those involving new Augmented Reality functionalities which give AR creators the new possibilities for effect’s users to interact with them. Snapchat’s highlight moment was in April, with the launch of Lens […]

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