Brand Profiles, which are now in a closed beta, are the next step after the last year’s introduction of “Public Profiles” for Creators and Shows. There are four main components of a brand profile: Native Store, Highlights, Story posts and, finally, AR Lenses. Brands can save and showcase Lenses on their profile, allowing any Snapchatter […]

First of all, the amount of brands that decided to order their own eyewear AR filter is really impressive. It shows their dedication to offer users fresh kind of engagement in social media and their awareness when it comes to using new technologies that perfectly suit their product in their favour. Let’s see what they […]

Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has become a legitimate part of marketing in a world of professional sport, including basketball. Franchises and NBA-related brands publish filters that provide entertainment, visual support for teams, the spirit of celebration and creative throwbacks. […]

Hi, Domenico! For starters, please tell us something about yourself. How did you become Instagram AR creator? I am Italian, graduated in painting disciplines, and I recently completed my university studies in architecture. I have always been passionate about the arts in general, from painting to photography to product design and this passion is very […]

This time, we took inspiration from our article from almost a year ago IG’s Hidden Gems, showing you once again our favourite filter creators that don’t have over 10k followers on Instagram yet. Let’s help them change it! 🔥 Isabelle Udo | @vi.de.or.bit Isabelle graduated as an experimental film director, so every filter of hers […]

Hi, Eddy! How did it happen that a 3D motion designer and photographer with so much experience got started creating AR? What’s your story? On August 28th, 2019, I was sent an email from We Are Royale asking if I was interested in working on any one of a list of projects. The project that […]

Without a doubt, among all popular social media platforms, it is TikTok that equips its users with the widest range of creative tools for content editing. It comes as no surprise then, that every month it enjoys increasing interest – and number of downloads – across all demographics. And as a consequence – marketers’ interest […]

Hi, Charly! As you’ve mentioned during our meeting, you don’t have designer background, and yet you’re an AR creator and a freelancer for a few months now. How did it happen? Last summer a friend sent me an interview that Ramen Polanski gave to French media about Instagram filters. He thought that it might interest […]

Check out which branded and inspirational (community) Instagram AR filters we liked best this month, 5 of each 🏆 GGrad by @gucci, Neon Future by @steveaoki, Moana by @g_eazy, Symphonia by @alok, Champi9ns ! by @psg Fun Guy by @vi.de.or.bit, Isle of Palms by @eddyin3d 👁 INVISIBLE 👁 by @w.vv.vv, MINESWEEPER AR by @enuriru, Dream […]

Besides the update of Lens Studio, Snapchat introduced a few AR-focused improvements that should be interesting for both marketers and developers. Voice Scan is a feature which recognizes voice commands to search for specific lenses. As it was presented during the Snap Partner Summit, you can for example ask Snapchat to show you lenses that […]