Every new functionality is welcomed in Spark AR community of Creators as an occasion for experimenting and pushing the boundaries of their creativity. Many times, it comes as a possibility to turn their old, previously impossible to accomplish ideas into a suddenly available reality. After some time, brands get inspired by those new ideas and […]

What is an AR ad? AR ad is a type of sponsored News Feed ad that shows a demo of AR effect and a button to try it yourself. It opens the Facebook camera and activates an AR effect automatically. The user can take a picture or record a video while using it and share […]

Currently, there are many AR apps and games available for Android and iOS, including communicators and social media platforms. But only three of them – Instagram, Facebook and Snapchat (and soon, TikTok) – make it possible for any brand to publish their own AR effect for promotional and sales’ boosting purposes. AR effects can engage […]

Check out Jimmy Fallon using @arnopartissimo’s filter on a show 👇 Wyświetl ten post na Instagramie. Post udostępniony przez ARNO PARTISSIMO (@arnopartissimo) Sty 9, 2020 o 11:34 PST Why did they become so popular? We believe that it’s the mixture of a few features that make them so fun to play with. First of all, […]

Ideas for AR contests AR game Most of the AR effects containg games have a simple mechanics where your face gestures are used as a controller and the goal is to get as many points as possible. There are also more creative ones which stand out from the crowd, like the one by @vamonke which […]

The most popular AR trend now Trends on social media come and go, but for marketers and AR creators it is important to be up to date with those that can help their businesses. Of course, the most popular Instagram AR trend for the last few months has been ‘which … are you’ (randomizer) effects […]

Let’s start with a cliché: digital marketing is changing so fast that it is hard for some to comprehend. This sentence is especially true when it comes to new trends rising among young people. Now, teenagers are on TikTok, Instagram, and Snapchat – and they use Augmented Reality all the time. And it’s not like […]

How to share Instagram AR effect link? You can share a link to any AR effect that you are currently using, whether you found it in the Effects Gallery, in a Story or in the Effects Tab on the owner’s IG profile. All you have to do is open the AR effect > open ‘More’ […]

AR recognised as art When it comes to social media AR, it is important to stress that Instagram AR Effects and Snapchat Lenses have enabled many community artists to show their creativity and unique vision. There are creators that, thanks to their graphic skills and imagination, should be recognised as real artists. In her article […]

Thus, here are 10 purposes of using AR effects in your digital campaign, so you don’t have to wonder anymore: 1. Reach If you have an Instagram account then you’ve probably seen more than one AR effect used in a story. Some of them reached billions of impressions by being shared by celebrities, and their […]