Hopefully, there’s one positive thing that came out of this crisis. It united us in pursuit for justice for people of all races, circumstances and walks of life and especially for those, who were mistreated by the system for centuries. We’ve seen Black Lives Matter protests happening all over the world. We’ve watched more cases […]

The funcionality has been available to Spark AR Creators since May 26, so we took some time to collect exemplary effects and ask a few Creators about their thoughts on a new feature. AR effects reacting to music Music reactive capabilities is yet another of sound features available for Instagram AR effects. Creators can now […]

Every day we browse Instagram to add new effects to our Lenslist collection. So, finally, we thought that we could use our amazing tracking skills to share with you 10 of them we found most extraordinary while browsing Instagram in May 🤩 Five of them were made for brands, and the other five by the […]

Hi, Allan! Your Twitter bio describes you as a ‘visual artist and portrait photographer’. Why did you start creating Instagram AR effects and how do they relate to your other artistic works? When I was young, I used to watch my grandmother paint everything around her: dishcloths, bedsheets, t-shirts, Christmas decorations. She showed me how […]

Every new functionality is welcomed in Spark AR community of Creators as an occasion for experimenting and pushing the boundaries of their creativity. Many times, it comes as a possibility to turn their old, previously impossible to accomplish ideas into a suddenly available reality. After some time, brands get inspired by those new ideas and […]

What is an AR ad? AR ad is a type of sponsored News Feed ad that shows a demo of AR effect and a button to try it yourself. It opens the Facebook camera and activates an AR effect automatically. The user can take a picture or record a video while using it and share […]

Currently, there are many AR apps and games available for Android and iOS, including communicators and social media platforms. But only three of them – Instagram, Facebook and Snapchat (and soon, TikTok) – make it possible for any brand to publish their own AR effect for promotional and sales’ boosting purposes. AR effects can engage […]

Check out Jimmy Fallon using @arnopartissimo’s filter on a show 👇 Wyświetl ten post na Instagramie. Post udostępniony przez ARNO PARTISSIMO (@arnopartissimo) Sty 9, 2020 o 11:34 PST Why did they become so popular? We believe that it’s the mixture of a few features that make them so fun to play with. First of all, […]

Ideas for AR contests AR game Most of the AR effects containg games have a simple mechanics where your face gestures are used as a controller and the goal is to get as many points as possible. There are also more creative ones which stand out from the crowd, like the one by @vamonke which […]

The most popular AR trend now Trends on social media come and go, but for marketers and AR creators it is important to be up to date with those that can help their businesses. Of course, the most popular Instagram AR trend for the last few months has been ‘which … are you’ (randomizer) effects […]