Hi, Ege! For starters, we ask about your story which looks very interesting: how did it happen that the architect became an AR creator? My interest in AR experience started around the 2010s. There was a plugin for a 3d software where you can show your 3d model with the Webcam. I had an AR […]

Couture in miniature by dior climb everest by Luke Hurd for natgeo Hallucinate by @marcwakefieldards and @augituk for dualipa Makeup Map – Pro by thesupersponge BeTrue Warp Frame by nikesportswear idi0t sandwich by theroznick Medusa by lightfarmbr dandelions by manuborrero pixelator by afrosquared estatua viva by jhonyaugust Don’t hesitate to tell us what you think […]

Our goal is to help anyone interested in Augmented Reality, no matter how much knowledge they already have. From this ebook, you’ll learn: how to use AR filters on different platforms what are the differences between platforms how to publish AR filters what are hot trends in social media AR now what are best practices […]

Brand Profiles, which are now in a closed beta, are the next step after the last year’s introduction of “Public Profiles” for Creators and Shows. There are four main components of a brand profile: Native Store, Highlights, Story posts and, finally, AR Lenses. Brands can save and showcase Lenses on their profile, allowing any Snapchatter […]

First of all, the amount of brands that decided to order their own eyewear AR filter is really impressive. It shows their dedication to offer users fresh kind of engagement in social media and their awareness when it comes to using new technologies that perfectly suit their product in their favour. Let’s see what they […]

Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has become a legitimate part of marketing in a world of professional sport, including basketball. Franchises and NBA-related brands publish filters that provide entertainment, visual support for teams, the spirit of celebration and creative throwbacks. […]

Hi, Domenico! For starters, please tell us something about yourself. How did you become Instagram AR creator? I am Italian, graduated in painting disciplines, and I recently completed my university studies in architecture. I have always been passionate about the arts in general, from painting to photography to product design and this passion is very […]

This time, we took inspiration from our article from almost a year ago IG’s Hidden Gems, showing you once again our favourite filter creators that don’t have over 10k followers on Instagram yet. Let’s help them change it! 🔥 Isabelle Udo | @vi.de.or.bit Isabelle graduated as an experimental film director, so every filter of hers […]

Hi, Eddy! How did it happen that a 3D motion designer and photographer with so much experience got started creating AR? What’s your story? On August 28th, 2019, I was sent an email from We Are Royale asking if I was interested in working on any one of a list of projects. The project that […]

Without a doubt, among all popular social media platforms, it is TikTok that equips its users with the widest range of creative tools for content editing. It comes as no surprise then, that every month it enjoys increasing interest – and number of downloads – across all demographics. And as a consequence – marketers’ interest […]