Hi, Sarah! First, please tell us something about yourself. How did this happen that a student of fashion for 7 years took an interest in Augmented Reality? Hi! I am a former WOW player, I actually spent most of my teenage years playing WOW. I am wondering more how I got into fashion instead of […]

Jan Trejo | @janmahavan The author of famous Glitter on White filter didn’t stop there, making dozens of beautiful AR filters afterwards. Many of them are not-so-obvious frames which will turn your Instagram photos into something magical and unique. Other filters that he wanted us to share with you are Danaus, Boho Filters and Emoji […]

Hi, Ksenya! First, please tell us your story. How did you become an AR creator? Hello! I started learning Spark AR a year ago. Before that I’ve been involved in many kinds of graphics and art like illustration, beauty photography, makeup, retouching and was constantly looking for something new. I remember the day my boyfriend […]

Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of media planners and buyers want to incorporate AR/VR ads in digital marketing campaigns. On top of that, 49% of brands believe that augmented reality can help prevent ad blocking. Besides ads, augmented […]

Hi, Ege! For starters, we ask about your story which looks very interesting: how did it happen that the architect became an AR creator? My interest in AR experience started around the 2010s. There was a plugin for a 3d software where you can show your 3d model with the Webcam. I had an AR […]

Couture in miniature by dior climb everest by Luke Hurd for natgeo Hallucinate by @marcwakefieldards and @augituk for dualipa Makeup Map – Pro by thesupersponge BeTrue Warp Frame by nikesportswear idi0t sandwich by theroznick Medusa by lightfarmbr dandelions by manuborrero pixelator by afrosquared estatua viva by jhonyaugust Don’t hesitate to tell us what you think […]

Our goal is to help anyone interested in Augmented Reality, no matter how much knowledge they already have. From this ebook, you’ll learn: how to use AR filters on different platforms what are the differences between platforms how to publish AR filters what are hot trends in social media AR now what are best practices […]

Brand Profiles, which are now in a closed beta, are the next step after the last year’s introduction of “Public Profiles” for Creators and Shows. There are four main components of a brand profile: Native Store, Highlights, Story posts and, finally, AR Lenses. Brands can save and showcase Lenses on their profile, allowing any Snapchatter […]

First of all, the amount of brands that decided to order their own eyewear AR filter is really impressive. It shows their dedication to offer users fresh kind of engagement in social media and their awareness when it comes to using new technologies that perfectly suit their product in their favour. Let’s see what they […]

Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has become a legitimate part of marketing in a world of professional sport, including basketball. Franchises and NBA-related brands publish filters that provide entertainment, visual support for teams, the spirit of celebration and creative throwbacks. […]