Check out the new filters by master of 3D animals effects, Kym Fiala; try out yet another Burberry’s face mask; and welcome to the world of AR an influencer Magda Butrym – thanks to her high-quality eyewear filter. From @zaker’s somewhat crazy vision of pastel inner sailor and an AR portal to a virtual, vintage […]

Before we will give you our overview of how social media AR is utilized by the fashion industry now, we’ve asked Darragh Dandurand, a journalist, futurist and expert in immersive technologies to point out some of the trends and aspects, in which fashion is going to change over the next 5 years: There are 3 […]

Hi, Billy! First, please tell us something about yourself and your road to being V’s CMO. I’ve spent the majority of my career on the agency side, as well as an early stint with the Phoenix Suns marketing department. As I grew in my career I continued to find myself gravitating towards new technologies, taking […]

Cartoon Princess by @paigepiskin Neon Lightning by @bourgadotin bird of paradise by @delilah.showed.me.how Shuriken by @sarahmayer.co Monogram Wave by @gq_korea koi pond by @akikokoga princess azula by @rony_armstrong dissolve by @omega.c post modern beauty by @justinwlaurent Elsa by @alenastorchay dancing paradise by @piotar_boa realistic lenses by @luxoptica.ukraine handsome squidward by @jhonyaugust

Phil Walton Phil is an experienced animator, writer and AR/VR Creative Developer from Tennessee, currently working for Big Banzai. Most of his lenses let you stop being human for a while by turning you into something completely different. www.phillipwalton.com | [email protected] Potato Banana jellyfish christmas pickle I’ve made many different types of lenses, but probably […]

Hi, Sarah! First, please tell us something about yourself. How did this happen that a student of fashion for 7 years took an interest in Augmented Reality? Hi! I am a former WOW player, I actually spent most of my teenage years playing WOW. I am wondering more how I got into fashion instead of […]

Jan Trejo | @janmahavan The author of famous Glitter on White filter didn’t stop there, making dozens of beautiful AR filters afterwards. Many of them are not-so-obvious frames which will turn your Instagram photos into something magical and unique. Other filters that he wanted us to share with you are Danaus, Boho Filters and Emoji […]

Hi, Ksenya! First, please tell us your story. How did you become an AR creator? Hello! I started learning Spark AR a year ago. Before that I’ve been involved in many kinds of graphics and art like illustration, beauty photography, makeup, retouching and was constantly looking for something new. I remember the day my boyfriend […]

Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of media planners and buyers want to incorporate AR/VR ads in digital marketing campaigns. On top of that, 49% of brands believe that augmented reality can help prevent ad blocking. Besides ads, augmented […]

Hi, Ege! For starters, we ask about your story which looks very interesting: how did it happen that the architect became an AR creator? My interest in AR experience started around the 2010s. There was a plugin for a 3d software where you can show your 3d model with the Webcam. I had an AR […]