Fridays are usually our AR Selection day—but this week, we’re doing things a little differently. 😉 Today, we’re spotlighting the creators who are shaping the future of YouTube through Augmented Reality. Nearly a year after the launch of YouTube’s AR Effect Maker in early access, creators have been exploring its potential in fresh, unexpected ways. […]

Just like people, culture is always evolving, shaped by what we say, create, share, and celebrate. Now, with a huge part of our lives happening online, technology becomes a powerful tool for cultural expression. Augmented Reality is at the center of this shift. And with advanced AR glasses on the horizon, its impact is only […]

This month was dominated by entertainment, specifically movies and TV shows. With so many premieres hitting both cinemas and streaming platforms, social media users were given the chance to literally step into different worlds and become part of the action. These immersive experiences helped build anticipation for each release, transforming excitement into active engagement. Each […]

As always, the winning entries from the monthly Spectacles Community Challenge showcase the highest level of skill in Augmented Reality. From immersive, world-altering Lenses that let users reshape their surroundings, to practical tools that support everyday tasks (like an AI-powered personal trainer that motivates you to get moving) Spectacles developers continue to push creative boundaries […]

With the launch of Snap Spectacles, a growing AR Creator community, hundreds of millions of Snapchat users, dynamic advancements in generative AI and more brands embracing AR, Lens Studio continues to evolve. The Snap AR Team stays busy making sure the platform meets every need, making it more intuitive and accessible as technology advances. With […]

Each month, AR Creators raise the bar, keeping internet users engaged and entertained. From transformative face effects and competitive AR games to world-based filters that turn your surroundings into something magical, these immersive experiences on TikTok, Snapchat, and YouTube drive global trends and spark everyday creativity. With every AR Selection, we highlight emerging cultural trends […]

For marketers, a way to success means truly connecting with their audiences, and we’re way past the times when a simple ad was enough to spark interest. With hundreds of images to scroll through each day, audiences are seeking something deeper that drives the connection with the brand, more than showing yet another product. And […]

From helpful chef assistants guiding your cooking, to multiplayer card games, to immersive worlds that reimagine reality through bold geometry and vibrant colour, Spectacles Developers lit up the Community with exciting creations, transforming the world around them into a digital playground. Together with Snap AR, we invited Creators to submit their Lenses across three categories: […]

A lot has happened over the past few months: the introduction of Challenge Tags, the launch of the monthly Spectacles Community Challenges, and the regionally focused Middle East Cultural Lensathon. Together with Snap, we made sure to keep you busy in 2025, and we can confidently say that we’re incredibly proud of what the community […]

As the temperatures rise, so does the creativity of AR creators, the minds behind the experiences that keep the industry blossoming and our social feeds filling with new, engaging AR Experiences. So, what’s been happening over the past month? Naturally, we couldn’t start the summer without the themed experiences reminding us of the warm, exciting, […]