What happens when brands put their audience at the center of their strategy? It’s not a secret that passive advertising is out; today’s consumers crave engagement, entertainment, and genuine connection. Augmented Reality delivers all three, turning each campaign into immersive experiences that stay with the audience. See how top brands like Netflix, NFL, Maybelline, Prime […]

The Spectacles Community Challenge invites all Lens Developers to explore Snap’s latest glasses and showcase their creativity. Check out the winners of the first Spectacles Community Challenge of 2026 and get inspired for your next big project! Welcome back to the Spectacles Community Challenge! 😍We’re thrilled to kick off 2026 with the first winners announcement, […]

Double the time, double the prize, triple the talent! 😉 After 2 months of collecting and exploring your submissions, it’s finally time to announce the winners of Spectacles Community Challenge #7. This edition was quite different from previous ones, with an extended deadline and doubled prizes in all categories – up to $14,000 from a […]

What’s been trending in AR during the final month of 2025? Discover the LAST Community AR Selection of the year and find your favourite December AR Filter. December is always packed with magical, intense energy, but this time, we simply didn’t know where to look first. AR Creators delivered everything from classic winter holiday themes […]

Social AR continues to prove itself as one of the most effective ways to connect and engage with audiences – but where is the best place to do it? While every platform has its own take on AR experiences, this month’s Branded AR Selection takes a closer look at Snapchat’s strategy for attracting both users […]

Today’s focus is on you: the AR Creators whose work keeps us entertained, engaged, and inspired, making our social media experiences better every day. From Snapchat to TikTok to YouTube, each platform opens new opportunities to make content more personal, interactive, and fun. This month, we’ve seen a new wave of spooky Halloween-themed experiences, AR […]

Earlier this month Snap threw their yearly AR-focused event – Lens Fest. It wasn’t just an opportunity for the company’s CTO Bobby Murphy to share more about their recent updates and upcoming releases, but also one of the best and biggest community meetups we have throughout the whole year! Zuza, Lenslist’s COO went to the […]

It’s time to welcome the new winners of the Spectacles Community Challenge! 🥳 Once again, we were amazed by the incredible range of projects submitted, and we’re excited to share this month’s standout creations with you. Each project highlights the numerous possibilities that Snap Spectacles create, and demonstrates how AR Glasses can transform, blend, and […]

With Q4 in full bloom, marketers from all corners of the market are boosting their seasonal campaigns with creativity and innovation — AR included. From luxury brands engaging digital-first audiences, to streaming platforms letting fans become the stars of their favorite shows, and Halloween-themed digital costumes, brands are proving that it’s not enough to simply […]

With Spooky Season in full swing, it’s no surprise that AR has shifted its focus to transformations, ghosts, vampires, horror movies, and themed makeup looks. When it comes to digital costumes and immersive, spooky atmospheres, AR Creators knew the expectations and delivered. Big time. 👀 Not into the spooky vibes? No problem! There’s still plenty […]