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All AR for Business Case studies Challenges Interviews Learn Trending Weekly Selection
8.10.2025

Loook.AI: The World’s First Smart Mirror Platform | An Interview with Dmytro Kornilov

AR Mirrors have been around for a few years and remain a powerful marketing tool, combining the reach of digital advertising with the immersive advantages of in-store experiences. But what’s the science behind them from an AR developer’s perspective—and why should marketers pay attention? We spoke with Dmytro Kornilov, CEO of ffface.me AR Agency and […]

30.09.2025

Q&A with Reem Chalak: Meet The Snap’s Middle East Cultural Lensathon Winners

Augmented Reality knows few limits, and the AR Community proves it time and again. For the Middle East Cultural Lensathon, AR Creators from across the MENA region were challenged to reimagine their history, customs, and heritage, and bring them to life for Snapchatters around the world. The results were inspiring, showcasing creativity, storytelling, and cultural […]

26.09.2025

From Red Bull to Roblox and Dior | Best Branded AR Filters in September

What a month it’s been for AR marketing! 🤯 From beauty to entertainment to FMCG, brands closed out the month with bold campaigns that gave social media users new ways to transform their content through Augmented Reality. This September, brands used the full potential of every major social platform with AR—Snapchat, TikTok, and even YouTube […]

23.09.2025

Q&A with Raid Saad Al-Otaibi: Meet The Snap’s Middle East Cultural Lensathon Winners

The Middle East Cultural Lensathon was more than just another AR challenge. In partnership with the Snap team, our goal was to spotlight the region’s rich and diverse culture, offering AR creators the opportunity to share their heritage, stories, and history with the world. Having celebrated their work and the stories they brought to life, […]

18.09.2025

Spectacles Community Challenge #5: Winners Announcement

Each Lens created for Spectacles not only inspires the AR community to push their creative comfort zones, but also showcases how AR glasses are evolving into tools for everyday life—not just futuristic gadgets. The Spectacles Community Challenge, in collaboration with the Snap Team, was designed to empower developers to experiment with new tools and features, […]

16.09.2025

Q&A with Islam Ayad: Meet The Snap’s Middle East Cultural Lensathon Winners

At the heart of every AR Challenge lies a simple mission: to inspire creators, help them transform their passion into opportunity, and boost their creativity with specific themes. The Middle East Cultural Lensathon was no exception. Together with the Snapchat team, we aimed to spotlight creators from across the MENA region, showcasing their culture through […]

12.09.2025

Entering the spooky season with Wednesday S2 | Best Community AR Filters in September

Before we fully embrace Fall season, let’s rewind to the final creations of Summer and explore the tools and ideas AR Creators loved most last month. As always, the popculture’s appearance made way into our Lenses through Snapchat, TikTok, and YouTube, inviting us into the digital worlds of TV shows, games, celebrities, memes, and sports. […]

10.09.2025

What does it mean to be a Creative Technologist? Q&A with Rüya Baraz

For much of our lives, art and science have been framed as opposites. From an early age, we’re often encouraged to define ourselves by one or the other, fueling the divide between creative fields and STEM (Science, Technology, Engineering, and Mathematics) when choosing hobbies, education, or even careers. While that may have been true in […]

29.08.2025

Wednesday’s Comeback, McDonaldland & YouTube’s AI Takeover | Best Branded AR Filters in August

August slipped away into a moment in time 🎶 and slowly but surely, summer 2025 is coming to an end. But before we turn the page to a new season, let’s take a look at the standout AR campaigns that defined this month. ⛱️🌤️ While beauty, fashion, and FMCG brands kept experimenting with try-ons and […]

22.08.2025

The Middle East Cultural Lensathon | Winners Announcement

The first-ever Middle East Cultural Lensathon officially came to an end, with the winners first announced at the Snap Lensathon MENA Celebration: a special online event spotlighting the region’s top Lens Creators organized by iXL Consulting, who also ran a series of in-person events in the region – huge thanks to everyone who joined and […]

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