And I think the content itself will also evolve. Movies, and storytelling in general, could be accessible in real life locations. For example, you could see Spider-Man and Venom duelling it out in the streets of Manhattan. Or you could bring other worlds to you in the form of newscasts playing out on your living […]

Love my by Allan Berger & Forest Voices by Rustam Mirzakhmedov FutureShock by mARc Wakefield & Sakura Magic by Tatiana Nasonova Spacesuit 360 by Askhat Mudarisov & 8848 by Vladyslav Yarovyi Wichita by Luke Hurd & Sand Hole by Harold Mintah Mug Shot by Ohmarkely Ambrosio   All submitted effects   Effect Creator Entry post […]

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

Our today’s guest is an artist with background in design, software engineering and motion graphics to name a few, but most importantly a person with lots of love for Augmented Reality. Please welcome Allan Berger! There is a great potential in Spark AR Studio – no doubt about it. You took a completely different approach […]

After the announcement of Messenger & Instagram branded AR effects during last year’s F8 Conference, Facebook AR developers focused their attention on the (still) most important Facebook’s advertising medium: News Feed. And so, as Messenger Chatbots are a perfect distribution platform for Facebook Camera Effects when pushing your subscribers, News Feed AR ads were made […]

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]

After six years or so of doing motion graphics, I ended up in a digital agency. That’s where my love for interactive and real-time graphics started. Also my obsession with compressing 3D models and textures to run on basic devices using AR Media and Unity Vuforia and creating AR Applications for myself (2013). Fifteen years […]

There are not many case studies of such usage, but existing ones are very promising, so we hope that this guide will become an inspiration for AR and Chatbot creators to mix them more often! Read more about Lay’s Bot with AR effect DISTRIBUTION The ease with which Facebook and Instagram Camera Effects can be […]