After the announcement of Messenger & Instagram branded AR effects during last year’s F8 Conference, Facebook AR developers focused their attention on the (still) most important Facebook’s advertising medium: News Feed. And so, as Messenger Chatbots are a perfect distribution platform for Facebook Camera Effects when pushing your subscribers, News Feed AR ads were made […]

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]

After six years or so of doing motion graphics, I ended up in a digital agency. That’s where my love for interactive and real-time graphics started. Also my obsession with compressing 3D models and textures to run on basic devices using AR Media and Unity Vuforia and creating AR Applications for myself (2013). Fifteen years […]

There are not many case studies of such usage, but existing ones are very promising, so we hope that this guide will become an inspiration for AR and Chatbot creators to mix them more often! Read more about Lay’s Bot with AR effect DISTRIBUTION The ease with which Facebook and Instagram Camera Effects can be […]

Unfortunately, this is just how it will look like when branded AR effects come to Messenger. It doesn’t mean, however, that there is no way to use AR in Messenger Chatbots at all at the moment. We will show you how to do it in the second part of this article. Make sure you follow […]

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

That said, a social media AR is the opportunity for marketing to actually help families, especially those who are far from each other. Christmas tree, Santa and a mistletoe are not just marketing products – they’re symbols of our traditions, points of reference for our positive, family-directed holiday emotions and childhood memories. Facebook and Instagram […]

Over two months ago Spark AR Studio has become available on Instagram. Any of the Spark AR Creators could apply to be a part of beta (and still can, here). Following this, Spark AR Community’s Admins announced a contest, the Spark AR Community Challenge, for the best Instagram Camera Effect. The participants had a chance […]