Let’s start with a cliché: digital marketing is changing so fast that it is hard for some to comprehend. This sentence is especially true when it comes to new trends rising among young people. Now, teenagers are on TikTok, Instagram, and Snapchat – and they use Augmented Reality all the time. And it’s not like […]

How to share Instagram AR effect link? You can share a link to any AR effect that you are currently using, whether you found it in the Effects Gallery, in a Story or in the Effects Tab on the owner’s IG profile. All you have to do is open the AR effect > open ‘More’ […]

AR recognised as art When it comes to social media AR, it is important to stress that Instagram AR Effects and Snapchat Lenses have enabled many community artists to show their creativity and unique vision. There are creators that, thanks to their graphic skills and imagination, should be recognised as real artists. In her article […]

Thus, here are 10 purposes of using AR effects in your digital campaign, so you don’t have to wonder anymore: 1. Reach If you have an Instagram account then you’ve probably seen more than one AR effect used in a story. Some of them reached billions of impressions by being shared by celebrities, and their […]

New: Facebook Newsfeed AR Ads We’ll start off with the newest way to promote your Facebook Camera Effect which has been made available for all brands from December 2019. This format lets you launch a paid advertisement campaign which will appear directly in users’ newsfeed. Just like with any other sponsored post, it can be […]

  Matisse Deconstruct by Pablo Tajer Pablo Tajer created this Instagram Effect that enhances Henri Matisse’s piece placed at Tate Modern in London using target tracking. If you’d like to try it yourself, the button below is not enough though – you’ll need to find (or google) the painting to trigger the effect! That’s definitely […]

During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has proven itself to bring common fun for close ones getting in touch via mobile devices. Also, as it’s getting colder outside and warmer inside people’s hearts, Christmas is the busiest time for charities, which happen to use […]

an idea tailored for the audience, incorporating AR lens into a wider campaign, for example mixing AR lens with offline advertising which makes offline activities more measurable, boosting lens’ reach with the use of influencers and creative distribution, like putting a snapcode on a packaging, the fact that it presents an opportunity to gather lots […]

Ester Expósito | Bella Hadid Effects by @bdimitrov, @onlytrashit, @alexandra__kisa, @_liamwilson_ Instagram AR effects (also called ‘filters’) are used by influencers and artists in their stories on a daily basis. Some, like Ariana Grande, prefer to stick to the official filters made by Instagram or Snapchat. Others, like Kendall Jenner, Bella Hadid or Ester Expósito […]

That is why last year, Facebook introduced its users to the special Halloween Story at the top of our News Feeds to let friends and family “come together through Stories when celebrating holidays”. Needless to say, many new thematic effects were created, too – check out our 2018 Halloween favourites. This year, Halloween has a […]