Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of media planners and buyers want to incorporate AR/VR ads in digital marketing campaigns. On top of that, 49% of brands believe that augmented reality can help prevent ad blocking. Besides ads, augmented […]

Brand Profiles, which are now in a closed beta, are the next step after the last year’s introduction of “Public Profiles” for Creators and Shows. There are four main components of a brand profile: Native Store, Highlights, Story posts and, finally, AR Lenses. Brands can save and showcase Lenses on their profile, allowing any Snapchatter […]

First of all, the amount of brands that decided to order their own eyewear AR filter is really impressive. It shows their dedication to offer users fresh kind of engagement in social media and their awareness when it comes to using new technologies that perfectly suit their product in their favour. Let’s see what they […]

Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has become a legitimate part of marketing in a world of professional sport, including basketball. Franchises and NBA-related brands publish filters that provide entertainment, visual support for teams, the spirit of celebration and creative throwbacks. […]

Without a doubt, among all popular social media platforms, it is TikTok that equips its users with the widest range of creative tools for content editing. It comes as no surprise then, that every month it enjoys increasing interest – and number of downloads – across all demographics. And as a consequence – marketers’ interest […]

What is an AR ad? AR ad is a type of sponsored News Feed ad that shows a demo of AR effect and a button to try it yourself. It opens the Facebook camera and activates an AR effect automatically. The user can take a picture or record a video while using it and share […]

Currently, there are many AR apps and games available for Android and iOS, including communicators and social media platforms. But only three of them – Instagram, Facebook and Snapchat (and soon, TikTok) – make it possible for any brand to publish their own AR effect for promotional and sales’ boosting purposes. AR effects can engage […]

Check out Jimmy Fallon using @arnopartissimo’s filter on a show 👇 Wyświetl ten post na Instagramie. Post udostępniony przez ARNO PARTISSIMO (@arnopartissimo) Sty 9, 2020 o 11:34 PST Why did they become so popular? We believe that it’s the mixture of a few features that make them so fun to play with. First of all, […]

Ideas for AR contests AR game Most of the AR effects containg games have a simple mechanics where your face gestures are used as a controller and the goal is to get as many points as possible. There are also more creative ones which stand out from the crowd, like the one by @vamonke which […]

Let’s start with a cliché: digital marketing is changing so fast that it is hard for some to comprehend. This sentence is especially true when it comes to new trends rising among young people. Now, teenagers are on TikTok, Instagram, and Snapchat – and they use Augmented Reality all the time. And it’s not like […]