The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging functionality. Why not turn virtual communication into a fun game? The concept is quite simple: you play games and compete with your […]

L’Oreal Men Expert Lens: keeping attention for almost 2 minutes L’Oreal AR Lens was a part of multi-product campaign for the launch of their new styling series for men. Snapchat users were able to try out 3 different looks together with 5 hair colors, and get a basic course on how to apply the product. […]

airBaltic: sell more with lower costs The Latvian airline used attention-grabbing Facebook Augmented Reality ads to inspire travellers to explore their next destination, achieving 2.6X more purchase conversions with the immersive format. – Facebook for Business Latvian airline airBaltic conducted a two-phased campaing which goal was to capture the attention of potential clients using Facebook’s […]

Before we will give you our overview of how social media AR is utilized by the fashion industry now, we’ve asked Darragh Dandurand, a journalist, futurist and expert in immersive technologies to point out some of the trends and aspects, in which fashion is going to change over the next 5 years: There are 3 […]

Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of media planners and buyers want to incorporate AR/VR ads in digital marketing campaigns. On top of that, 49% of brands believe that augmented reality can help prevent ad blocking. Besides ads, augmented […]

Brand Profiles, which are now in a closed beta, are the next step after the last year’s introduction of “Public Profiles” for Creators and Shows. There are four main components of a brand profile: Native Store, Highlights, Story posts and, finally, AR Lenses. Brands can save and showcase Lenses on their profile, allowing any Snapchatter […]

First of all, the amount of brands that decided to order their own eyewear AR filter is really impressive. It shows their dedication to offer users fresh kind of engagement in social media and their awareness when it comes to using new technologies that perfectly suit their product in their favour. Let’s see what they […]

Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has become a legitimate part of marketing in a world of professional sport, including basketball. Franchises and NBA-related brands publish filters that provide entertainment, visual support for teams, the spirit of celebration and creative throwbacks. […]

Without a doubt, among all popular social media platforms, it is TikTok that equips its users with the widest range of creative tools for content editing. It comes as no surprise then, that every month it enjoys increasing interest – and number of downloads – across all demographics. And as a consequence – marketers’ interest […]

What is an AR ad? AR ad is a type of sponsored News Feed ad that shows a demo of AR effect and a button to try it yourself. It opens the Facebook camera and activates an AR effect automatically. The user can take a picture or record a video while using it and share […]