As every savvy marketer knows, a successful campaign often requires an unusual approach. With much of our lives now unfolding in the digital realm, brands have access to rare opportunities to craft captivating and engaging campaigns that cater to the needs of the modern customer. Today’s marketing campaigns and communications should feel as natural and […]

With digital content as its main product, the gaming industry is one of the best fields to benefit from various high-tech inventions. One of them, bringing a wide range of advantages for the users, is Augmented Reality. AR allows players to explore virtual realms through the screens of their smartphones or headsets, engage in challenges, […]

Cutting-edge digital marketing strategies are not reserved strictly for tech brands. Just ask Maybelline or Jacquemus! 🤯CGI advertising, or FOOH (Fake-Out-Of-Home), is the current marketing trend that captivates audiences with jaw-dropping, real-looking animations showcasing products taking over world capitals and iconic monuments. 🤳 And that’s where the similarities with AR begin, but the visual effect […]

While we celebrate this year’s International Women’s Day, we want to give a platform to those enriching the industry with their unique perspectives, talents, and expertise: the women of tech. More specifically, female Creators who continue to make a huge difference in the development of Augmented Reality. Laura Gouillon, Jourdan Johnson, Ayşe Özdemir and Isabel […]

With such competition in retail, choosing the right marketing strategy is the first step to success in standing out from the crowd. How can brands create truly unforgettable communication and build a community of engaged customers and ambassadors? Our answer, as always, is Augmented Reality. And right now, AR mirrors are one of the fastest-growing […]

AR Brainstormer, an AI-enabled assistant focused solely on AR ideation is still in development, but everyone can already access the beta version and try it free of charge. Everybody who creates an account on Lenslist gets 10 free credits to see how the tool works, while all users with active subscriptions or access plans can […]

Apple Vision Pro is no ordinary virtual reality headset: while the device connects the digital and physical worlds, the main focus is still the natural environment. Unlike Virtual Reality, users can stay connected to the real world and continue to enjoy AR features overlaying their spaces. The device’s announcement was one of the most significant […]

Augmented reality is a fast-paced industry, constantly evolving and looking for new, exciting ways to lure in new audiences. Brands take it upon themselves to surprise us with innovative collaborations, resulting in the most creative projects that connect the virtual environment with the real world – which require a consistent development process of AR systems. […]

Unlike virtual reality, which completely enables users to exist in the cyber sphere, AR technology connects digital and physical worlds by overlaying virtual information on the natural environment through smartphones, glasses or headsets. This gives brands from many industries extreme opportunities to create unforgettable experiences and enhance the customer journey. It’s more than just a […]

As the month of love, it’s no surprise that February is so close to our hearts. Right after the magical Christmas time, and motivation-boosting New Year’s Eve, Valentine’s Day is yet another date marked in all of the marketers’ calendars. Looking for new, creative ways to introduce or market your products and at the same […]