Makeup is an artform like any other: choosing the right style, color palette, and tools requires skills that not all possess. But it’s also the very core of a daily routine for around half of Earth’s population, meaning that beauty products have to be both created for mass consumption and match the specific needs of […]

While we decorate the Christmas tree with friends and family, many brands spend this time looking for a way to bring the North Pole magic to our homes. The importance of the right campaign was proven years ago with the Christmas campaign by Coca-Cola, which, thanks to the iconic red trucks, already became the inseparable […]

Before we step into the magical Winter Holiday season, there’s one more special day for marketers all over the world. Highly anticipated Black Friday is almost here, and it’s the perfect opportunity to boost sales before the end of the year. Customers will be looking closely to find the best opportunities, so how can brands […]

Although AR and VR are most commonly associated with entertainment, their potential reaches far more. Technology can become a significant factor in many places (like ecology) including the industry responsible for saving our lives. And with so many innovative projects, it seems that many already noticed the opportunities. What does the future of medicine look […]

The main goal of a good marketing strategy is not about a quick increase in sales, but about building long-lasting relationships with customers and digital visibility. And the best way to do that is by directly involving the users in interacting with the brand. We’ve already witnessed the success of gamification – with Duolingo as […]

There’s so much to love about fall: crunchy, yellow leaves on the ground, cold, foggy evenings and soft candle lights… 🍂🕯️ but nothing compares to our favourite holiday of ghosts and terrors – the spookiest day of the year has finally arrived! 🎃 But Halloween isn’t just an excuse to dress up and go trick-or-treating. […]

But how do we do that? It’s easy to stumble upon confusing information, often contradicting each other, leaving us totally green, and not even in the way we had hoped! The key is to know where to look, especially when technology makes it a fun, engaging experience. At the same time, it’s giving us access […]

One way to do that is through Augmented Reality, which is already revolutionizing the way we experience the world and culture. Whether it’s because of the geo-location filters, or making festivals a much more interesting experience through implementing special AR features. And since we’re officially mid-summer, it’s about time to present you with a last-minute […]

What’s your personal experience in connecting XR and architecture? What advantages did technology bring in the process? Valerii Pidhurskyi So far, I have little experience with AR and real-world architecture interfacing. The first one is the snapchat lens Legochok, which has become quite popular on my social networks. It is a complementary AR layer with […]

⭐️⭐️⭐️ What is your/your company’s approach to digital fashion? Do you have any specific goals or a role you want to play in this space? Liam O’Neill At the moment, we’re still in the early stages of digital fashion so it’s a very open landscape. Our company’s approach is to embrace the possibilities that digital […]