an idea tailored for the audience, incorporating AR lens into a wider campaign, for example mixing AR lens with offline advertising which makes offline activities more measurable, boosting lens’ reach with the use of influencers and creative distribution, like putting a snapcode on a packaging, the fact that it presents an opportunity to gather lots […]

Ester Expósito | Bella Hadid Effects by @bdimitrov, @onlytrashit, @alexandra__kisa, @_liamwilson_ Instagram AR effects (also called ‘filters’) are used by influencers and artists in their stories on a daily basis. Some, like Ariana Grande, prefer to stick to the official filters made by Instagram or Snapchat. Others, like Kendall Jenner, Bella Hadid or Ester Expósito […]

That is why last year, Facebook introduced its users to the special Halloween Story at the top of our News Feeds to let friends and family “come together through Stories when celebrating holidays”. Needless to say, many new thematic effects were created, too – check out our 2018 Halloween favourites. This year, Halloween has a […]

It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen by almost anyone, anywhere, which makes it a great promotional media. What’s more, it’s as easy to publish them as to share them with your followers […]

Augmented Reality in digital marketing Until the expected future development of AR glasses, smartphones are the main medium for AR entertainment. As there are two cameras on every mobile phone, there are also two basic types of AR effects. First are those used within the front camera, interacting and altering users’ faces. Second are used […]

Augmented Reality proved itself to be a successful tool to promote nearly all industries present in social media. Video games are no different in that matter and today we would like to present you with case studies showing the best examples of AR utilization created so far. Our goal is to provide you with an […]

AR Creators Since there is no default way to promote AR content for now, AR creators need to deal with this task themselves, and as in every community, there are a few gems here as well. Marc Wakefield, Piotar Boa, Chris Price, and Johanna Jaskowska each contribute a lot to the expansion of the AR […]

FIFA World Cup 2019 These two official Snapchat Lenses made by FIFA for last year’s World Cup represent two most basic kinds of AR activations: a face mask and 3D model in the rear camera. The first one turns you into Russia’s World Cup mascot called Zabivaka and the other one lets you draw a […]

If you are an Instagram user there is no doubt you have come across Augmented Reality (AR) effects while going through your Instagram Stories. At the moment, only individual Creators enrolled for closed beta program are able to create and publish such effects using Facebook’s Spark AR platform. All funny masks, 3D models and virtual […]

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]