It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]
Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]
After two articles dealing with the topics of AR technology in Beauty and Movie & TV Series business (that you can catch up with here and here), it is now time to talk about the automotive industry. It might go unnoticed how the augmented reality solutions are being implemented into the products and marketing campaigns […]
Couple weeks ago we covered some great examples of how movies and TV Series can benefit from AR. If you did’t have a chance to read it we strongly encourage you to do so, as beside many examples we also pointed out reasons that made this cooperation successful (Part I). Today we want to show […]
Two weeks ago we published an article explaining the synergy between AR and beauty industry (if you haven’t read it, make sure to check it out here). Today we would like to take you on the journey through another industry that benefited greatly thanks to the AR Studio and Lens Studio opening 8 months ago […]
There are two sides to Augmented Reality. Snapchat Lenses and Pokemon Go are the examples of the more obvious one: entertainment. And while this fun side is not limited to any mobile platform, the other one – the practical one – usually is. Facebook Camera Effects and Snapchat Lenses were created merely to bring joy […]
Games are one of the most engaging ways of interacting with fans. That also applies to Facebook Camera Effects and Snapchat Lenses. AR Games allows you to use touch, facial expressions and motion to compete for high scores with others. Thanks to AR Studio and Lens Studio many games have emerged in recent months and […]
As the World Cup 2018 has just come to an end and with the 2018 being a year of dynamic development of AR marketing we’ve decided to take a closer look at how it has been used to engage football fans on Facebook and Snapchat during the tournament. Taking place once per 4 years, the […]