Organizing a contest is one of the 10 purposes of using AR effects in social media marketing. The most popular kind of effects used as a contest’s challenge is, obviously, an AR game. But it’s not the only one to choose from, though, so we would like to share with you some ideas for contests […]

Snapchat and Instagram AR effects are sometimes treated as silly, immature and unnecessary – unfortunately also by those who are decisive when it comes to digital marketing strategy. But luxury brands like Dior, Louis Vuitton, Gucci or Prada prove them wrong by consistently implementing Instagram AR effects into their campaigns. Let’s start with a cliché: […]

Every AR effect published on Instagram, Facebook or Snapchat has its own URL. On Instagram, they look similar to this one: https://www.instagram.com/a/r/?effect_id=990686051271204 But till last week, Instagram was the only one that didn’t make all of the effect links accessible for everyone. The only way to open an Instagram effect was directly through Stories, Effects […]

There are three ways in which ART and AR meet: when an AR effect can be recognised as art, when an AR effect is a reinterpretation or is influenced by a piece of art or when AR is used to display or enhance the display of artwork in the museum or outside of it. AR […]

Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]

Creating an AR effect for your brand is only the first step in launching a digital campaign with an Instagram or Facebook Camera Effect included. The second one is to properly present your AR effect to the world and engage the audience with it. In this article, we’ll show you how it can be done […]

10 days ago Spark AR Team made Target Tracking (aka Image Tracking) available to Instagram. This feature allows AR effects to be triggered by pointing the camera at a certain image, eg. a logo, product packaging or a movie poster. In this article, you’ll find some of the first Instagram AR effects using this functionality […]

It is well known that Christmas takes a special place in the world of advertising. To be honest, if one year advertisers would for some reason not announce it’s approaching, we would probably forget about Christmas completely. During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has […]

Despite Instagram’s pressure, Snapchat remains an important social media platform, especially in the US. Snapchat AR effects, called Lenses, are an important part of the platform and its identity. In fact, it is Snapchat that in 2015 introduced social media – and many people – to Augmented Reality. Now, their AR services are still being […]

One of the most exciting things that can happen to AR Creator is when someone significant uses their effect. Of course, the satisfaction from the fact that a famous artist or entrepreneur fancy their artistic vision is not the only benefit here. It’s been established long ago that nothing boosts the number of impressions of […]