Usually, AR talks is all about developers. This time we are happy to welcome somebody who does a much different, but equally important work: Caroline Rocha. Her Instagram profile @frenchsinger is the place where she changes Camera Effects into real art. Much appreciated by Spark AR creators and Camera Effects’ users, her collection and reviews […]

As the F8 2019 Conference has ended, we take a look at what has been said about Augmented Reality during those two days between April 30 and May 1. Many point out that this time the role of AR was not so big as during last year’s F8, with the main accent put on privacy, […]

We are very excited to present to you our interview with Patrick Spector McGowan, Augmented Reality Creator and a co-founder of two innovative brands! Hi Patrick! Could you please tell us a few words about yourself? As a co-founder of two brands focusing on innovation, B3D Interactive and Ponix, would it be accurate to describe […]

Two days ago Spark AR Creators announced the winners of the second Spark AR Community Challenge. This time, creators were given a task of developing an effect using the segmentation feature, which enables users to distinguish a person from the scenery. It can be used, for example, to create effects changing a background or placing […]

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

Our today’s guest is an artist with background in design, software engineering and motion graphics to name a few, but most importantly a person with lots of love for Augmented Reality. Please welcome Allan Berger! There is a great potential in Spark AR Studio – no doubt about it. You took a completely different approach […]

AR ads in News Feed is Facebook’s functionality yet-to-come which has already been tested by a few brands during the last year. It presents itself as the next stage of the development of social media AR, pushed by two main contributors: Facebook and Snapchat. After the announcement of Messenger & Instagram branded AR effects during […]

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]