Snapchat came in with this update in a perfect moment – when (thanks to TikTok) rear-view videos of dances and sketches became ultra popular and not only creators, but also brands and marketers noticed the trend and opportunities it brings to the social media AR table. As a part of the promotional campaign for this […]

Hi, Jan! First, please tell us something about yourself and your road to Instagram AR filters. I started working with filters for Facebook platform before it was available for Instagram, I applied for the beta but I was not selected. At that time, I was experimenting and playing with the tools and the software, developing […]

Last week was full of new, incredible filters. The trend of transparent filters was most prominent, with works of @exitsimulation, @positlabs, @alwayscodingsomething and finally branded filter by @johwska for @sneakernstuff. Isabelle Udo and Charly Bourgain continued their series of nature and neon filters respectively, bringing us new cases of their unique and unified styles. Two […]

Night Lights by @httydragon Dunk_Disrupt by @sneakersnstuff Oishi Hot Hipon by @hothipon … Monogram Wave by @gq_korea Eat on the beat by @ciniminischallenge   cartoon princess by @paigepiskin sparkar: patcheditor by @malf.visuals koi pond by @akikokoga Behing the Waterfall by @omega.c handsome squidward by @jhonyaugust … Don’t hesitate to tell us what you think and […]

Check out the new filters by master of 3D animals effects, Kym Fiala; try out yet another Burberry’s face mask; and welcome to the world of AR an influencer Magda Butrym – thanks to her high-quality eyewear filter. From @zaker’s somewhat crazy vision of pastel inner sailor and an AR portal to a virtual, vintage […]

Before we will give you our overview of how social media AR is utilized by the fashion industry now, we’ve asked Darragh Dandurand, a journalist, futurist and expert in immersive technologies to point out some of the trends and aspects, in which fashion is going to change over the next 5 years: There are 3 […]

Hi, Billy! First, please tell us something about yourself and your road to being V’s CMO. I’ve spent the majority of my career on the agency side, as well as an early stint with the Phoenix Suns marketing department. As I grew in my career I continued to find myself gravitating towards new technologies, taking […]

Cartoon Princess by @paigepiskin Neon Lightning by @bourgadotin bird of paradise by @delilah.showed.me.how Shuriken by @sarahmayer.co Monogram Wave by @gq_korea koi pond by @akikokoga princess azula by @rony_armstrong dissolve by @omega.c post modern beauty by @justinwlaurent Elsa by @alenastorchay dancing paradise by @piotar_boa realistic lenses by @luxoptica.ukraine handsome squidward by @jhonyaugust

Phil Walton Phil is an experienced animator, writer and AR/VR Creative Developer from Tennessee, currently working for Big Banzai. Most of his lenses let you stop being human for a while by turning you into something completely different. www.phillipwalton.com | [email protected] Potato Banana jellyfish christmas pickle I’ve made many different types of lenses, but probably […]

Hi, Sarah! First, please tell us something about yourself. How did this happen that a student of fashion for 7 years took an interest in Augmented Reality? Hi! I am a former WOW player, I actually spent most of my teenage years playing WOW. I am wondering more how I got into fashion instead of […]