With such competition in retail, choosing the right marketing strategy is the first step to success in standing out from the crowd. How can brands create truly unforgettable communication and build a community of engaged customers and ambassadors? Our answer, as always, is Augmented Reality. And right now, AR mirrors are one of the fastest-growing […]

AR Brainstormer, an AI-enabled assistant focused solely on AR ideation is still in development, but everyone can already access the beta version and try it free of charge. Everybody who creates an account on Lenslist gets 10 free credits to see how the tool works, while all users with active subscriptions or access plans can […]

This February, discover the coolest AR filters that are lighting up screens. Join us as we explore the best TikTok filters of the month, adding a touch of magic to your videos and unleashing your imagination! As expected from the month of love, in February, we could play with the Valentine-themed AR experiences prepared by […]

In the dynamic world of social media, the one thing we can expect is a monthly dose of new features and content, improving the time users spend on the platforms. A big part of the new content is, of course, Augmented Reality effects. 🤩 And there’s a lot to see: from Doddz’s AR short film […]

Apple Vision Pro is no ordinary virtual reality headset: while the device connects the digital and physical worlds, the main focus is still the natural environment. Unlike Virtual Reality, users can stay connected to the real world and continue to enjoy AR features overlaying their spaces. The device’s announcement was one of the most significant […]

In the constantly evolving world of marketing, brands need to find the best way to stand out. No wonder that with customers getting increasingly interested in the digital world, many marketers consider Augmented Reality as the best tool to engage their audience, immersing them in virtual try-ons, AR packaging, interactive games and more. From Vogue […]

From fashion brands taking over the ‘metaverse’ with their digital fashion pieces to the incredible connection between AR and tradition, Augmented Reality redefines how we perceive and interact with the world around us. See how the digital world is changing in the latest Augmented Reality News. ⤵️ YouTube’s First Interactive Short Film Doddz, an AR […]

After what seemed like an eternity, we officially entered the month of February. 💘 But before we start crafting Valentine’s Day cards and planning the most romantic date nights, let’s see how the year started on Snapchat. 👀 Spoiler alert: January was intense. 🔥 With the slight help of Snapchat AR Lenses, you can now […]

Augmented reality is a fast-paced industry, constantly evolving and looking for new, exciting ways to lure in new audiences. Brands take it upon themselves to surprise us with innovative collaborations, resulting in the most creative projects that connect the virtual environment with the real world – which require a consistent development process of AR systems. […]

As we start the new year with fresh ideas and a motivation boost, Instagram buzzes with brand-new AR filters that completely transform the world around you with magical 3D features, makeovers, or the most engaging, interactive experiences. 🤯 Whether you’re a seasoned user or a beginner, these AR filters promise to spice up your feed. […]