AR NOW #16 – Latest Augmented Reality News
See the Latest Augmented Reality News from the XR Industry: new inventions, software developments, and AR expansions are waiting for you to explore AR’s growing potential.
In the digital age driven by innovation, new technologies and developments appear almost daily, revolutionizing our lives one step at a time. Since AR, at its core, is a bridge between reality and virtual worlds, it’s no surprise that it guides development across various industries, such as gaming, education, healthcare, retail and more.
Join us for a recap of some of the most interesting AR News, from Snapchat’s updates to Dyson’s revolutionary AR-based cleaning device.
Vote for Lenslist in the 2024 Auggie Awards!
In the annual Auggie Awards, AWE continues to appreciate the most innovative projects in the XR world, celebrating achievements and driving the creativity of digital creators. This year, in the 15th edition of the event, Lenslist and our latest AI product – AR Brainstormer – were recognized among the nominees and entered the public voting stage.
You can vote for us in 4 different categories:
👉 AR Brainstormer in the Best Use Of AI Category
👉 AR Brainstormer in the Best Enterprise Solution Category
👉 AR Brainstormer in the Best Creator & Authoring Tool
👉 Lenslist in the Best Content Creator(s) Category
We appreciate all your support! 🫶
This year, in a move that underscores AWE’s commitment to the evolving needs of the XR Community, four more categories were added: Best Climate Change Solution, Best Content Creator(s), Best Education & Training Solution, and Best Web3 Implementation.
These additions promise to further ignite innovation and drive progress in our community. Winners will be presented during the prestigious Auggie Awards Ceremony on June 19 at the AWE USA 2024 event in Long Beach, California.
Peridot in SunnyTune on Apple Vision Pro
The Peridot world is expanding, with digital pets now joining Apple Vision Pro users on their virtual adventures. Meet the beloved character from Niantic’s AR game in the SunnyTune App. After entering the weather App developed by MESON, Dot comes to life in front of the user. The adorable pet acts differently depending on the weather forecast, reacting with different 3D animations.
New AR and ML Tools from Snapchat
Snapchat Lens Developers can now use brand-new tools in their creative process. At the 2024 IAB NewFronts event, the platform announced its product expansion, introducing a range of Machine Learning and Augmented Reality features aimed at assisting marketers and creators in reaching new audiences.
According to Snapchat, the tools will make it easier and faster for brands to create try-on assets, allowing developers to quickly turn their 2D products into 3D interactive experiences.
Using AI technology, brands can effortlessly create custom Lenses by providing a simple text or image prompt, generating a unique machine learning model that adds realistic face effects to a Lens. Those can also be later used as AR Ads.
The platform also announced brand-new AR extensions, which will allow advertisers to integrate Lenses and filters in all of the app’s ad formats, such as Dynamic Product Ads, Snap Ads, Collection Ads, Commercials, and Spotlight Ads.
Source: SnapchatAR Lenses as App Clips
There’s more exciting news from Snapchat. Rumor has it that the platform is testing another groundbreaking feature: soon, smartphone users could try out Lenses without having to download the Snapchat app. This new format, App Clips, opens up the potential for augmented reality to reach broader audiences, particularly those outside the Snapchat community. This means AR will become more accessible to everyone, making it an even more universal marketing tool.
Dyson’s AR Vacuuming Tool
As spring is usually the time to start deep-cleaning our surroundings, Dyson used this opportunity to introduce a brand-new feature for their customers. According to the company’s research, consumers overestimate the amount of time they spend on vacuuming, claiming one session lasts for an average of 24 minutes. In reality, around 80% of cleaning sessions last less than 10 minutes, making them less effective than we actually think.
With this information, Dyson created The Dyson CleanTrace™, an AR-based device dedicated to the Dyson Gen5detect™. Thanks to the LIDAR technology, no spots on the floor will remain dirty. The device will scan your surroundings and show the trail of your vacuuming in real-time, leaving purple marks on already clean areas. All you have to do is look at your phone’s screen and allow AR to help you out with your daily chores.
The Dyson CleanTrace™ will be available from June 2024.
