Let’s welcome Spring with the collection of fresh and blooming TikTok AR Filters in the March Effect House Selection. 🌷 With each passing month, TikTok’s arsenal of AR filters seems to expand exponentially, offering users an ever-growing palette of creative tools to elevate their content. March has been no exception, as creators and developers alike […]

Breaking barriers between the real and digital world, Augmented Reality is continuing to transform the way we experience life with each revolutionary update. From entertaining us during the most popular sports events to even saving our lives with cutting-edge technology, the AR industry keeps surprising us and we are keeping an eye on the process. […]

In the ever-evolving world of marketing, staying ahead and keeping a pulse on the latest trends in the market is a must. Augmented Reality, with its ability to create immersive experiences, is undeniably one of the most effective tools in a marketer’s arsenal. Brands from various industries continue to prove the power of AR with […]

While we celebrate this year’s International Women’s Day, we want to give a platform to those enriching the industry with their unique perspectives, talents, and expertise: the women of tech. More specifically, female Creators who continue to make a huge difference in the development of Augmented Reality. Laura Gouillon, Jourdan Johnson, Ayşe Özdemir and Isabel […]

Snapchat lenses never fail to spark joy and ignite our imagination: whether you’re looking to add a touch of glamour with virtual makeup or simply want to goof around with friends using hilarious face distortions, Snapchat’s lens library has something for everyone. Scroll below to unlock the magic of AR Lenses from February: fun transformations, […]

With such competition in retail, choosing the right marketing strategy is the first step to success in standing out from the crowd. How can brands create truly unforgettable communication and build a community of engaged customers and ambassadors? Our answer, as always, is Augmented Reality. And right now, AR mirrors are one of the fastest-growing […]

AR Brainstormer, an AI-enabled assistant focused solely on AR ideation is still in development, but everyone can already access the beta version and try it free of charge. Everybody who creates an account on Lenslist gets 10 free credits to see how the tool works, while all users with active subscriptions or access plans can […]

This February, discover the coolest AR filters that are lighting up screens. Join us as we explore the best TikTok filters of the month, adding a touch of magic to your videos and unleashing your imagination! As expected from the month of love, in February, we could play with the Valentine-themed AR experiences prepared by […]

In the dynamic world of social media, the one thing we can expect is a monthly dose of new features and content, improving the time users spend on the platforms. A big part of the new content is, of course, Augmented Reality effects. 🤩 And there’s a lot to see: from Doddz’s AR short film […]

Apple Vision Pro is no ordinary virtual reality headset: while the device connects the digital and physical worlds, the main focus is still the natural environment. Unlike Virtual Reality, users can stay connected to the real world and continue to enjoy AR features overlaying their spaces. The device’s announcement was one of the most significant […]