While we celebrate this year’s International Women’s Day, we want to give a platform to those enriching the industry with their unique perspectives, talents, and expertise: the women of tech. More specifically, female Creators who continue to make a huge difference in the development of Augmented Reality. Laura Gouillon, Jourdan Johnson, Ayşe Özdemir and Isabel […]

Snapchat lenses never fail to spark joy and ignite our imagination: whether you’re looking to add a touch of glamour with virtual makeup or simply want to goof around with friends using hilarious face distortions, Snapchat’s lens library has something for everyone. Scroll below to unlock the magic of AR Lenses from February: fun transformations, […]

With such competition in retail, choosing the right marketing strategy is the first step to success in standing out from the crowd. How can brands create truly unforgettable communication and build a community of engaged customers and ambassadors? Our answer, as always, is Augmented Reality. And right now, AR mirrors are one of the fastest-growing […]

AR Brainstormer, an AI-enabled assistant focused solely on AR ideation is still in development, but everyone can already access the beta version and try it free of charge. Everybody who creates an account on Lenslist gets 10 free credits to see how the tool works, while all users with active subscriptions or access plans can […]

This February, discover the coolest AR filters that are lighting up screens. Join us as we explore the best TikTok filters of the month, adding a touch of magic to your videos and unleashing your imagination! As expected from the month of love, in February, we could play with the Valentine-themed AR experiences prepared by […]

In the dynamic world of social media, the one thing we can expect is a monthly dose of new features and content, improving the time users spend on the platforms. A big part of the new content is, of course, Augmented Reality effects. 🤩 And there’s a lot to see: from Doddz’s AR short film […]

Apple Vision Pro is no ordinary virtual reality headset: while the device connects the digital and physical worlds, the main focus is still the natural environment. Unlike Virtual Reality, users can stay connected to the real world and continue to enjoy AR features overlaying their spaces. The device’s announcement was one of the most significant […]

In the constantly evolving world of marketing, brands need to find the best way to stand out. No wonder that with customers getting increasingly interested in the digital world, many marketers consider Augmented Reality as the best tool to engage their audience, immersing them in virtual try-ons, AR packaging, interactive games and more. From Vogue […]

From fashion brands taking over the ‘metaverse’ with their digital fashion pieces to the incredible connection between AR and tradition, Augmented Reality redefines how we perceive and interact with the world around us. See how the digital world is changing in the latest Augmented Reality News. ⤵️ YouTube’s First Interactive Short Film Doddz, an AR […]

After what seemed like an eternity, we officially entered the month of February. 💘 But before we start crafting Valentine’s Day cards and planning the most romantic date nights, let’s see how the year started on Snapchat. 👀 Spoiler alert: January was intense. 🔥 With the slight help of Snapchat AR Lenses, you can now […]