Best Branded AR Filters in May | AR Marketing Selection May

After what seems like too long, it’s time to unveil May’s best branded AR Filters. See the latest AR Marketing Selection. ⤵️

With summer slowly approaching, it’s time to say a final goodbye to Spring’s revelations and recap the best designs in the world of Branded AR Filters. In May, brands created a collection of inspiring AR campaigns, allowing their audiences to participate in the companies’ missions through experiences that resonate with everyday social media users.

Whether you need a makeup tutorial or want to learn more about your personality through quizzes and randomizers, last month’s AR Marketing Selection offers it all – with access to your smartphone as the only requirement. 📱

Our Lenslist database includes thousands of Instagram, Snapchat and TikTok effects. Every one of them is teased by a demo video, has a direct link that opens it on mobile social apps, and is tagged depending on its style and functionalities it uses. To help you take full advantage of Lenslist, we've linked some tags related to the filters mentioned in this article. Don't hesitate to try them out!

Bridgerton x Bath and Body Works

Dearest Gentle Reader,

As this author is sure that you’ve already binged all the way through the long-awaited season 3 of Bridgerton, it seems that we were not the only ones ready for the show. Our favourite self-care and fragrance retailer joined the hype of the premiere, creating an astonishing AR-based campaign.

Connecting the elegance of the period TV drama with the brand’s sublime floral scents, users can feel like a true part of the ton and select their favourite luxurious products in regency-themed packaging. Whether you’re a young debutante or a true gentleman, Bath and Body Works is ready to charm all of your senses through Augmented Reality.

Yours truly,
Lady Whistledown

Scent of the Season
by bathandbodyworks

Scent the Season
by bathbodyworks

H-E-B’s AR Portals

Already known for its high-quality products and dedication to innovation, H-E-B invites its customers to step into the world of its real-life supply chain. By educating social media users on the origins of its products, H-E-B demonstrates its commitment to sustainability.

Through Augmented Reality scavenger hunts, users can learn all about the condition of harvesting, the natural environment, and suppliers involved in the process.

Universal Studios AR Adventures

With summer approaching, Universal Studios decided to encourage social media users to choose it as their first choice tourist destination. Dive into the digital world of your favourite movies and enjoy a sneak peek of the cinematic experience.

You don’t have to swim with the sharks in real life to feel the thrill of the Jaws – just stand in front of the camera and use the AR experience! This time, you can try it at home, safety ensured. 😉

Studio Tour JAWS
by unistudios

Volcano Bay 360
by universalorlando

Studio Tour KONG
by unistudios

The Moving Walkway
by universalorlando

by universalorlando

Universal IOA Trivia
by universalorlando

7-Eleven Malaysia gamified AR Campaign

Joining the digital world of advertising, the convenience store chain started its own AR campaign in Malaysia, focusing on increasing engagement through gamified, interactive features. Users can get to know the brand’s products by playing with them, scoring points, or even colouring their slurpees with the best flavours.

It’s a great way to build brand awareness and strengthen customer relationships! 🤩

by 7elevenmalaysia

Soft Scrapers
by 7elevenmalaysia

by 7elevenmalaysia

by 7elevenmalaysia

E.L.F. Bitmoji AR Campaign

One of the most popular beauty brands, E.L.F Cosmetics, jumped on the Snapchat bitmoji trend and promoted its products through animated AR Lenses. To encourage users to interact with the experiences, the company focused on personalization as the main feature of the Lenses.

AR Games, try-ons and supporting social causes are enhanced by the digital avatars, allowing users to see themselves as the main characters of the campaign.

elf O FACE
by elf_cosmetics

e.l.f. Speedway
by paper_triangles

by elf_cosmetics

See more branded AR filters from May ⤵️


Céu Funntástico
by funnfestival

Paradise Garden
by jeanpaulgaultier

Beauty Factory
by clarinsofficial

by wbpictures_br

by manukaofficial

LG CordZero
by lg_singapore


Ray-Ban Meta
by Ray-Ban Meta

Chivas XV
by enuriru

The Acolyte
by disneystudios

Miller Lite BBQ
by millerlite

Gucci Lido
by gucci

Celsius Flavors
by celsiusenergy

by veetmen.france

by McDonalds


Bad Boys Soundboard
by badboysmovie

Tiara Andini Kupu – kupu
by universalmusicindonesia

by beetlejuicemovie

The Big Help Out Filter
by filtre_experience

TECHnicolor Pride

by bravotv

Looking at all of the latest AR marketing campaigns, we can confidently say that AR is no longer a foreign, futuristic concept but a powerful tool that can easily increase user engagement and achieve global reach. By blending the physical and digital worlds, brands have created unforgettable experiences that resonate deeply with audiences, allowing them to truly interact with the campaign and leave lasting impressions.

As AR technology continues to evolve, we expect even more innovative and impactful campaigns in the coming months, pushing the boundaries of what’s possible in marketing and consumer interaction.

See all of the Branded AR Filters

Looking for the best way to implement AR into your marketing strategy? 🔍Try out the AR Brainstormer to create unique campaign ideas, use our AR Search engine to look for inspiration, or simply schedule a consultation with us – we’ll be happy to help! ✨

Worth the attention