UEFA EURO/COPA AMÉRICA Snapchat Lenses Selection | WEEK 1

Two of the biggest football events in the world are happening right now, and in partnership with Snap, we encouraged all sports fans to cheer for their favorite teams with dedicated Snapchat Lenses – created by YOU! 🧑‍🎨

Snapchat Lenses offer unmatched opportunities for fans to engage with professional football in dynamic and interactive ways. These experiences go beyond simple overlays, featuring live match statistics, predictions, virtual fan experiences, and even interactive games that bring the stadium atmosphere to your living room.

And, as always, AR Creators delivered brilliantly.

Uniting millions of people in shared excitement, the incredible selection of UEFA EURO/COPA AMÉRICA Snapchat Lenses proved that football is more than just a game. ⚽ We loved seeing your engagement in creating new ways for sports fans to celebrate and cheer for their favorite teams! 😍

But that was only WEEK ONE – there’s still time to participate! All you have to do is create and publish Euro/Copa Snapchat Lenses with tags:

#EUFTOM24 for UEFA Euro 2024
#COPTOM24 for Copa América 2024

🗓️ Remember, you have time until July 10th to take part and get your chance to be featured by both Snapchat and Lenslist! Some of the best Lenses will be showcased in the Weekly Selection on our blog, within the Snapchat app, and in a special video feature on our social media.