When the term artificial intelligence first started trending, right before our eyes we had scenes from the science fiction movie. Self-driving cars, self-aware AI robots and in the worst cases: machines taking over the world. However exciting that might sound, right now artificial intelligence is influencing us in other ways. But despite the rising attention […]

Makeup is an artform like any other: choosing the right style, color palette, and tools requires skills that not all possess. But it’s also the very core of a daily routine for around half of Earth’s population, meaning that beauty products have to be both created for mass consumption and match the specific needs of […]

The wondrous realm of the AR Christmas experiences invites you to choose your perfect holiday outfit, play with Santa-themed filters, or unveil the future of Christmas with randomizers – there’s so much to discover! 🧑‍🎄And we’re not forgetting about those not very fond of Winter Holidays: makeovers, games, and transformations are waiting for you… 👀 […]

As the end of the year is getting closer, brands are thinking about new ways to leave it in style, creating the most incredible campaigns or projects, leaving us, the marketers, stunned. Augmented Reality is proving to be a tool loved by the market, making each campaign something incredible. the examples we want to show […]

Snow-covered December has arrived, and it’s an absolute blast! Gift-giving, festive vibes, and… the best AR filters that are defining this month’s branded world! Augmented Reality continues to be the ultimate marketing foundation for global companies, empowering their new, daring, creative, and inspiring projects. 🎁✨ Let’s take a moment to reflect on the exciting digital […]

And speaking about the new Lens Studio version… The Lens Studio 5.0 Beta is a full rewrite of the Editor–focused on innovation that unlocks your full creative potential, faster performance, and breakthrough Generative AI features. Early adopters are encouraged to test and provide feedback on the Beta to help enhance future releases. Education resources are […]

While we decorate the Christmas tree with friends and family, many brands spend this time looking for a way to bring the North Pole magic to our homes. The importance of the right campaign was proven years ago with the Christmas campaign by Coca-Cola, which, thanks to the iconic red trucks, already became the inseparable […]

To kick off the new month right, we’ve crafted an exhilarating Snapchat AR Lenses Selection that encapsulates the essence of the past month. 💜 Cosmic visuals, stunning looks, and a lot of AR fun – we have it all and even more! Dive into these dARing Snap AR concepts, vibrant hues, and exceptional executions. 💫 […]

From mesmerizing shaders to immersive magic, each filter is a testament to creativity. 🌿🐸 Delight in the intricate details and catch a glimpse of the festive season with enchanting Christmas-themed effects (it’s already the time). 🌟 Don’t wait any longer, join us as we explore the Meta Spark Selection, curated to ignite your imagination. 🤩 […]

Before we step into the magical Winter Holiday season, there’s one more special day for marketers all over the world. Highly anticipated Black Friday is almost here, and it’s the perfect opportunity to boost sales before the end of the year. Customers will be looking closely to find the best opportunities, so how can brands […]