And speaking about the new Lens Studio version… The Lens Studio 5.0 Beta is a full rewrite of the Editor–focused on innovation that unlocks your full creative potential, faster performance, and breakthrough Generative AI features. Early adopters are encouraged to test and provide feedback on the Beta to help enhance future releases. Education resources are […]

While we decorate the Christmas tree with friends and family, many brands spend this time looking for a way to bring the North Pole magic to our homes. The importance of the right campaign was proven years ago with the Christmas campaign by Coca-Cola, which, thanks to the iconic red trucks, already became the inseparable […]

To kick off the new month right, we’ve crafted an exhilarating Snapchat AR Lenses Selection that encapsulates the essence of the past month. 💜 Cosmic visuals, stunning looks, and a lot of AR fun – we have it all and even more! Dive into these dARing Snap AR concepts, vibrant hues, and exceptional executions. 💫 […]

From mesmerizing shaders to immersive magic, each filter is a testament to creativity. 🌿🐸 Delight in the intricate details and catch a glimpse of the festive season with enchanting Christmas-themed effects (it’s already the time). 🌟 Don’t wait any longer, join us as we explore the Meta Spark Selection, curated to ignite your imagination. 🤩 […]

Before we step into the magical Winter Holiday season, there’s one more special day for marketers all over the world. Highly anticipated Black Friday is almost here, and it’s the perfect opportunity to boost sales before the end of the year. Customers will be looking closely to find the best opportunities, so how can brands […]

The weather might be getting colder, but the temperature in the marketing realm is rising. 🔥 Brand new inventions, most creative campaigns and charity initiatives are taking over the market, bringing to life new AR experiences and life-changing developments of technology. And today – as expected – the main character of the metaverse news is […]

Oh yes – Tim Burton would love this! 💀 The Halloween-inspired looks featured in this collection are truly enchanting! 💙👻 But that’s not all. As always, you’ll find the most diverse and captivating AR performances here – new shader designs, games, exciting interactivities, and plenty of reasons to have fun! 🍕 That’s why we call […]

Here, you’ll not only explore the technical aspects of the project but also delve into the sapient story from the Locus Solus Studio that crafted a conceptual and emotionally charged design! ✨ Check out the details of this AR filter infused with special meaning as it shifts the well-known focus of Augmented Reality towards something […]

Although AR and VR are most commonly associated with entertainment, their potential reaches far more. Technology can become a significant factor in many places (like ecology) including the industry responsible for saving our lives. And with so many innovative projects, it seems that many already noticed the opportunities. What does the future of medicine look […]

To say that October was intense, is an understatement. Halloween, Spooktober, new campaigns, lots of effort and festive vibes is what defined last month’s branded world. And once again, Augmented Reality has proved to be the best marketing foundation for worldwide companies and their new, bold, creative and inspiring projects. ⭐️ It’s now time to […]