Best Branded AR Filters in December | AR Marketing Selection December

It’s time for yet another AR marketing selection, but this time we go beyond just last month. Let’s take a look at the most creative Augmented Reality campaigns and the best branded AR Filters from 2023.

When it comes to Augmented Reality, we can easily describe 2023 as truly intense. With all of the amazing projects that saw the light this year, It was hard to pick just one campaign from each month, and we have a feeling that 2024 will be no different.

From Gucci, through Coca-Cola, to Netflix, each brand proved augmented reality to be the perfect tool for an unforgettable marketing campaign.

What are our picks for the Top 2023 AR campaigns?

January

February

AR mural Neil road
by shakeshacksg

March

The Rift
by coachella

April

May

June

July

TEMPTATION
by narsissist

August

Gran Turismo
by granturismomovie

September

Haunted Mansion
by playarstudio

October

Rosalia x Coca-Cola
by thisishouseofv

November

December

And now, after this quick recap of best AR marketing campaigns of 2023, let’s go back to December and see what brands prepared for the Holiday season. ⤵️

Nissan e-Rally prize hunt

As the first and only Japanese automotive company to take part in the Formula E championship, it’s no wonder that Nissan reaches for the most innovative marketing. The brand collaborated with Synergy Studio io on creating a one-of-a-kind AR prize hunt in Mexico City, allowing users to search for stickers with QR codes, unlocking the interactive experiences and winning prizes.

Participants could admire the 3D portal opening right before their eyes, feel like in a race with a fun mini-game, or scan a card to unlock the formula E hologram.

Experience the magic yourself 👇

e-RALLY Postal.
by nissan_mx

e-Rally Juego.
by nissan_mx

e-Rally Portal.
by nissan_mx

Chopard’s Christmas Fairytale

December, most of all, is the month of magic and Christmas wonders, and Chopard’s campaign reflects just that. The experiences connect the fun and engaging features of augmented reality with the brand’s signature elegance.

Of course, the Chopard Fairytale AR effects are filled with holiday-themed charm, snow, presents, and even the polar bear as the main character of the AR campaign. Whether you want to help it avoid the obstacles on the enchanted quest, or take a picture together and create an unforgettable Christmas card – Chopard took care of bringing Christmas magic alive with Augmented Reality.

Chopard Fairytale
by playarstudio

The AR World of Willy Wonka

We couldn’t miss the opportunity to talk about the new Willy Wonka movie starring Timothee Chalamet, and its impact on December marketing. 🧑‍💻 The magical theme of the movie makes it the perfect fit for augmented reality advertising, transforming the world around the user and making them feel like a true part of the movie.✨

Warner Bros took it even a step further and connected the experience to the magical Christmas vibe surrounding the time of the premiere with the 3D, interactive Advent Calendar. 💫

Isn’t it beautiful? 😍

Wonka Advent
by warnerbrosuk

Wonka Movie
by wonkamovie

See all of the best branded AR filters from December ⤵️

Instagram

Reimagine the LF-ZC
by discoverlexus

Elf on the Shelf
by foodnetwork

sHell No
by greenpeaceuk

Snapchat

Batman Mandala
by spotify

Christmas Lights
by coldplay

CFB World Lens
by wendys_us

IndianaJones UK-EN
by disneyplus

TikTok

Battery Chimney Drop
by duracellofficial

My Holiday Gifts
by paulaschoice

Looking at everything that happened in AR marketing in 2023, the bar for this year is set extremely high. We just can’t wait to see all of the new, amazing campaigns blurring the lines between reality and the digital world.

For now – stay tuned 📣 and keep checking our blog for the latest updates, the best AR filters and marketing tips. There’s a lot to learn! 🤓

Thinking about levelling up your marketing with AR? Contact us, and let’s talk about it!

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