Instagram AR Trend: Using Iris Tracking to Alter Your Eyes

For a few months now the technology of iris tracking has been available to Spark AR creators. So it’s about time to present to you some of the most impressive use cases and show when to implement it for marketing. The most popular AR trend now Trends on social media come and go, but for […]

Why Luxury Brands Love Instagram AR?

Snapchat and Instagram AR effects are sometimes treated as silly, immature and unnecessary – unfortunately also by those who are decisive when it comes to digital marketing strategy. But luxury brands like Dior, Louis Vuitton, Gucci or Prada prove them wrong by consistently implementing Instagram AR effects into their campaigns. Let’s start with a cliché: […]

Sharing Links to Instagram AR Effects Is Now Possible – Learn How They Can Help Your Campaign

Every AR effect published on Instagram, Facebook or Snapchat has its own URL. On Instagram, they look similar to this one: https://www.instagram.com/a/r/?effect_id=990686051271204 But till last week, Instagram was the only one that didn’t make all of the effect links accessible for everyone. The only way to open an Instagram effect was directly through Stories, Effects […]

10 Purposes of Using AR Effects in Social Media Marketing

Every action you take needs a reason. It’s rather obvious that this rule should also apply to your marketing strategy. Many times, though, marketers create content without any specific goal in mind. But, in the case of new technologies like Augmented Reality, the problem is just the opposite: agencies and brands often don’t see any […]

Distribution of AR Effects on Instagram & Facebook

Creating an AR effect for your brand is only the first step in launching a digital campaign with an Instagram or Facebook Camera Effect included. The second one is to properly present your AR effect to the world and engage the audience with it. In this article, we’ll show you how it can be done […]

Augmented Reality in 2019: Was the Past Year A Breakthrough?

To answer this question, we run through last year’s press and through our own blog posts, dug into our own experiences from managing Lenslist database, and took an overall look at what happened during 2019 when it comes to social media AR. 2019: The Year of the New Functionalities Both Snapchat’s Lens Studio and Facebook’s […]

Have Fun with AR During Christmas | +80 Effects Collected

Merry Christmas to you all! 🎄 We want this post to be your guide to AR effects for this year’s Christmas. If you don’t have Santa’s suit or you won’t be together with your close ones, then use Instagram, Facebook or Snapchat to connect with them and feel the magic of this holidays! Instagram | […]

Target Tracking on Instagram: Blending AR with Reality

10 days ago Spark AR Team made Target Tracking (aka Image Tracking) available to Instagram. This feature allows AR effects to be triggered by pointing the camera at a certain image, eg. a logo, product packaging or a movie poster. In this article, you’ll find some of the first Instagram AR effects using this functionality […]