Back in August, they introduced 2D Full Body Tracking, which allowed Creators to come up with new World Lenses with 2D objects attached to or triggered by the user’s moving body. These were perfect for the trending theme of dance challenges and sketches 🕺 Now, days before Halloween, Snapchat has launched 4 spooky Lenses utilizing […]

Snapchat came in with this update in a perfect moment – when (thanks to TikTok) rear-view videos of dances and sketches became ultra popular and not only creators, but also brands and marketers noticed the trend and opportunities it brings to the social media AR table. As a part of the promotional campaign for this […]

Besides the update of Lens Studio, Snapchat introduced a few AR-focused improvements that should be interesting for both marketers and developers. Voice Scan is a feature which recognizes voice commands to search for specific lenses. As it was presented during the Snap Partner Summit, you can for example ask Snapchat to show you lenses that […]

The funcionality has been available to Spark AR Creators since May 26, so we took some time to collect exemplary effects and ask a few Creators about their thoughts on a new feature. AR effects reacting to music Music reactive capabilities is yet another of sound features available for Instagram AR effects. Creators can now […]

Every new functionality is welcomed in Spark AR community of Creators as an occasion for experimenting and pushing the boundaries of their creativity. Many times, it comes as a possibility to turn their old, previously impossible to accomplish ideas into a suddenly available reality. After some time, brands get inspired by those new ideas and […]

The most popular AR trend now Trends on social media come and go, but for marketers and AR creators it is important to be up to date with those that can help their businesses. Of course, the most popular Instagram AR trend for the last few months has been ‘which … are you’ (randomizer) effects […]

source: vscofilterhacks.com Why use Instagram AR to add presets to your photos There are more and more simple Instagram AR effects which enhance or add some effects to the photos, and we strongly encourage Spark AR Creators to develop even more. The first advantage of using them over VSCO themes is that they can be […]

Better way to browse Instagram Camera Effects was a long-awaited feature. Now, after testing it for at least a month with random creator’s accounts, it became public. Every Instagram user can now check out and use the effects published by Spark AR creators by going to their profile and selecting the new Effects Tab (a […]

There is no better way to verify a group’s unity than by making them work together. Snapchat Lens Studio and CyreneQ decided to do just that by offering Lens Creators a chance to play a “Pass the Story” game – but with Augmented Reality, of course. The story of developing this magnificent lens, which is […]

Love my by Allan Berger & Forest Voices by Rustam Mirzakhmedov FutureShock by mARc Wakefield & Sakura Magic by Tatiana Nasonova Spacesuit 360 by Askhat Mudarisov & 8848 by Vladyslav Yarovyi Wichita by Luke Hurd & Sand Hole by Harold Mintah Mug Shot by Ohmarkely Ambrosio   All submitted effects   Effect Creator Entry post […]