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All AR for Business Case studies Challenges Interviews Learn Trending Weekly Selection
29.10.2020

Snapchat Releases 3D Full Body Lenses Just in Time to Dress Up for Halloween

Back in August, they introduced 2D Full Body Tracking, which allowed Creators to come up with new World Lenses with 2D objects attached to or triggered by the user’s moving body. These were perfect for the trending theme of dance challenges and sketches 🕺 Now, days before Halloween, Snapchat has launched 4 spooky Lenses utilizing […]

27.10.2020

Gaming Industry AR Ads Success Stories: Snapchat Lenses by Golf Clash and PlayStation

Golf Clash: AR demo inside Snapchat encourage installs There is no greater idea for the promotion of the game than to let potential players taste the game itself. That’s why demos and gaming stands in stores prove themselves to be so effective. And that’s why the occassion to play the game or AR equivalent of […]

23.10.2020

Weekly Selection #10 – Halloween Special Part I

Halloween, a true AR filters holiday, is getting closer! 🎉🎃 And so, we divided this week’s selection into two parts: there are 16 custom AR filters and 16 halloween-y ones – enjoy and tell us what’s your favourite one! THIS IS COSMIC by bimbaylola Nixe by damonncho   Mary by design_dyke silver star by chungcy […]

22.10.2020

8 Snapchat Lens Creators You Should Know | October 2020

Ben Knutson Starting in IT, Ben discovered Lens Studio and started learning 3D graphics, motion design, javascript and more, finally becoming a busy Official Lens Creator. He is a founder of kAr Graphics and one of the most important contributors in Lens Studio community (check out his tutorials). kargraphics.com space canyon uncle gary cow abduction […]

19.10.2020

James Hurlbut – The Man Who Harnessed the Power of SnapML to Rank Surfboards

Before reading, you can try his Lens out on the Snapchat app with this link Board Score on Snapchat or scan the Snapcode with your Snapchat camera: First things first – tell us a few words about yourself. How did you end up doing what you do, what inspires you? Thanks for asking me to […]

16.10.2020

Weekly Selection #9

For the ninth time now we offer you the most incredible Instagram AR filters from the passing week! Watch the videos and open links on mobile to try any of the 24 collected filters yourself using Instagram camera app. Spicy Chilli by ines.alpha Pumpkin Space Bae by vi.de.or.bit HairGlow by wondermilk.me Among Us by shaks.world […]

14.10.2020

10 AR Filters’ Creators You Should Follow | October 2020

Tato Fernandez | @tato.jpg Tato is an AR creator and artistic director for TV, theater and live shows from Argentina. He sees the potential of AR in taking back a narrative by artists during live shows and using mobile phones pointed at them in their favour, adding another layers of artistic show (read more). The […]

12.10.2020

Social media AR games is the latest trend in gaming

The tremendous popularity of social media is a fascinating phenomenon of the 21st century. And it would be one short-sighted strategy if the creators of those networks only followed the path of messaging functionality. Why not turn virtual communication into a fun game? The concept is quite simple: you play games and compete with your […]

9.10.2020

Weekly Selection #8

As on every Friday, we bring you today fresh & awesome Instagram AR filters! This week, we’ve collected 22 of them. Watch the videos and open links on mobile to try them yourself using Instagram camera app. step into summer by hermes v rose edition by maisonvalentino Baroque by bittermesh vapor princess by pantaxray Goldie […]

7.10.2020

AR talks | Tony Wild

Hi Tony! First of all, please tell us something about yourself. How did you start with Augmented Reality and why did you pick Lens Studio? Hi everyone! My name is Tony Wild. I’m a seasoned marketing professional who loves flying, cooking, and camping! I recognized early on the advantage of using Augmented Reality as a […]

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