Augmented Reality knows few limits, and the AR Community proves it time and again. For the Middle East Cultural Lensathon, AR Creators from across the MENA region were challenged to reimagine their history, customs, and heritage, and bring them to life for Snapchatters around the world. The results were inspiring, showcasing creativity, storytelling, and cultural […]

What a month it’s been for AR marketing! 🤯 From beauty to entertainment to FMCG, brands closed out the month with bold campaigns that gave social media users new ways to transform their content through Augmented Reality. This September, brands used the full potential of every major social platform with AR—Snapchat, TikTok, and even YouTube […]

The Middle East Cultural Lensathon was more than just another AR challenge. In partnership with the Snap team, our goal was to spotlight the region’s rich and diverse culture, offering AR creators the opportunity to share their heritage, stories, and history with the world. Having celebrated their work and the stories they brought to life, […]

Each Lens created for Spectacles not only inspires the AR community to push their creative comfort zones, but also showcases how AR glasses are evolving into tools for everyday life—not just futuristic gadgets. The Spectacles Community Challenge, in collaboration with the Snap Team, was designed to empower developers to experiment with new tools and features, […]

At the heart of every AR Challenge lies a simple mission: to inspire creators, help them transform their passion into opportunity, and boost their creativity with specific themes. The Middle East Cultural Lensathon was no exception. Together with the Snapchat team, we aimed to spotlight creators from across the MENA region, showcasing their culture through […]

Before we fully embrace Fall season, let’s rewind to the final creations of Summer and explore the tools and ideas AR Creators loved most last month. As always, the popculture’s appearance made way into our Lenses through Snapchat, TikTok, and YouTube, inviting us into the digital worlds of TV shows, games, celebrities, memes, and sports. […]

For much of our lives, art and science have been framed as opposites. From an early age, we’re often encouraged to define ourselves by one or the other, fueling the divide between creative fields and STEM (Science, Technology, Engineering, and Mathematics) when choosing hobbies, education, or even careers. While that may have been true in […]

August slipped away into a moment in time 🎶 and slowly but surely, summer 2025 is coming to an end. But before we turn the page to a new season, let’s take a look at the standout AR campaigns that defined this month. ⛱️🌤️ While beauty, fashion, and FMCG brands kept experimenting with try-ons and […]

The first-ever Middle East Cultural Lensathon officially came to an end, with the winners first announced at the Snap Lensathon MENA Celebration: a special online event spotlighting the region’s top Lens Creators organized by iXL Consulting, who also ran a series of in-person events in the region – huge thanks to everyone who joined and […]

When Snap first announced the fifth generation of Spectacles, we all wondered what possibilities the device might unlock. Today, AR developers continue to explore its potential, experimenting with new tools and updates to create Experiences that blend with—and transform—our reality right before our eyes. The Spectacles Community Challenges play a key role in this innovation, […]