As we’re officially in the last quarter of the year, marketers work extra hard to seize the spotlight and create a campaign that truly captures customer’s attention. Recognizing its power as a marketing tool to engage the user, brands reach for Augmented Reality, creating immersive, interactive experiences that resonate with the modern audience. Whether it’s […]

As summer finally came to an end, we’ve rounded up the standout Community AR Filters from last month to help you finish the season strong. From engaging TikTok effects and jaw-dropping Snapchat visuals to the aesthetically pleasing Instagram AR Filters (despite the recent Meta news), there’s a lot to explore! These AR Filters captured huge […]

From beauty brands making shopping easier with virtual try-ons to AR movie marketing turning users into the main characters, August was packed with creative campaigns engaging audiences worldwide. In marketing, AR benefits both brands and users. For brands, AR filters offer a unique way to connect with audiences, boost engagement, and enhance visibility across platforms. […]

Meet our brand new AR Community selection! Starting this August, we’ll post two selections each month – one focusing on creators and another one dedicated to brands. With these two selections, we want to highlight both the amazing personal work of our community and the potential of augmented reality in a marketing and advertising context. […]

The first thing that stands out about July’s AR campaigns is that Snapchat emerged as the go-to platform for many brands. Marketers leveraged Lens Studio’s cutting-edge technology to create highly engaging experiences that captivated users worldwide. But Snapchat wasn’t the only platform making waves. In July, both Instagram and TikTok also hosted a variety of […]

AI-enhanced AR filters have captivated users’ attention from the moment they first appeared on social media. Platforms like TikTok and Snapchat have leveraged the hype surrounding artificial intelligence to create even more personalized experiences. Users can now transform themselves into their favorite characters from movies, TV shows, and comic books, joining pop-culture trends and significantly […]

Instagram’s AR filters have redefined how users interact with content, offering endless possibilities for creativity and self-expression. July’s selection has raised the bar even higher, with stunning effects ranging from playful and fun to breathtakingly artistic. Discover which filters have set trends, provided entertainment, and transformed ordinary posts into extraordinary visual stories . ⤵️ The […]

While living in the 21st century comes with the privilege of increased mental health awareness and access to resources supporting us in our everyday lives, it wasn’t always the case. With its new experience, Snapchat aimed to underline the connection between arts and our wellbeing, showcasing the stories of people who made history in music, […]

In the ever-evolving world of TikTok, staying ahead of the trend curve is essential both for creators and brands. This July, AR Effects took the platform by storm, captivating millions with innovative and engaging experiences. From hilarious transformations to interactive challenges, these AR Effects have entertained users and sparked a surge in user-generated content (UGC). […]

In the last three weeks, we saw how AR brings football excitement to life, allowing fans to interact with the game. AR enhances live viewing by providing immersive experiences, such as virtual try-ons of team jerseys, AR-enabled fan challenges, and interactive stadium tours from the comfort of home. AR’s ability to create personalized, engaging, and […]