Each year, Cannes Lions is a beacon of innovation, drawing the most creative minds from all over the world, fostering connections, encouraging ideas exchange, and celebrating the most innovative campaigns. And this year was no different. But where’s Augmented Reality standing amidst all the innovations? AR is no stranger to Cannes Lions. The technology is […]

Two of the biggest football events in the world are happening right now, and in partnership with Snap, we encouraged all sports fans to cheer for their favorite teams with dedicated Snapchat Lenses – created by YOU! 🧑‍🎨 Why AR? 🤔 Snapchat Lenses offer unmatched opportunities for fans to engage with professional football in dynamic […]

Throughout June, Instagram users witnessed true innovation with new AR Filters designed to revolutionize our content. From playful animations to magical transformations, creators continue to surprise us with new ways to enhance the Instagram experience. Join us as we highlight their unique features, check popularity among users and appreciate the creative heads behind. ⤵️ Midsummer […]

Two of the biggest football/soccer events – UEFA Euro and Copa América 2024 ⚽ – are happening right now and we need your creativity to help Snapchatters celebrate and cheer on their favorite teams! That’s why together with Snap, we came up with this new opportunity, inviting you to create and publish Euro and/or Copa […]

While TikTok is overflowing with the most creative designs each month, June surprised us with a real collection of interactive experiences, captivating users with a new level of animated storytelling. From diverse AR games to dressing-up digital avatars, TikTok users could access a new level of entertainment and explore the possibilities of the digital world. […]

While changing the company’s logo for 30 days and calling it a day has become the most popular way for brands to celebrate Pride Month, we’re definitely past the time when it’s enough. So what should brands do instead? There are many ways to support the LGBTQ+ Community, not only during Pride Month but all […]

With summer slowly approaching, it’s time to say a final goodbye to Spring’s revelations and recap the best designs in the world of Branded AR Filters. In May, brands created a collection of inspiring AR campaigns, allowing their audiences to participate in the companies’ missions through experiences that resonate with everyday social media users. Whether […]

You did your part, and now it’s our turn. 😎 Over the past few weeks, we worked alongside Snapchat’s team to review and select the best and most engaging AR Lenses submitted for the Spring Into Action Lensathon. As always, making the choice was incredibly hard. We set a very specific task: create Lenses that […]

Last month’s AR Selection proved yet again that brands and Creators keep transforming the digital world, designing the most beautiful and innovative experiences that redefine the way we think and interact with technology. 🌐 What’s on today’s menu? 🍽️ Take a walk through London and discover its secrets with on-screen interactive features. Play with artificial […]

Want to make your AR Effect go viral? Follow these tips, and watch your exposure grow. We talk a lot about AR Filters and how they are a powerful marketing tool. If the effect succeeds, it can significantly increase the campaign’s engagement, reaching many new potential customers. But how exactly can Creators and Marketers ensure […]