Guides to AR in social media, interviews with Creators, tips for marketers and influencers

AR talks | Luke Hurd

His IG bio says ‘Ad nerd, New Media Artist, Instagram Filter Creator”. His AR effects show his great imagination and skill. Finally, his résumé proves his experience in using augmented reality in digital marketing. We’re happy to present to you our next amazing guest: Luke Hurd! Hi Luke! Before we start asking questions, could you […]

Creator Spotlight: Inna Besheva

Can you tell us something about yourself? Where are you from and were do you work? How long are you creating AR Effects? Are you freelancer or member of a company specializing in AR Effects? I study at Moscow State University. I am a data scientist interested in computer vision and AR. I am creating […]

AR talks | Caroline Rocha

Usually, AR talks is all about developers. This time we are happy to welcome somebody who does a much different, but equally important work: Caroline Rocha. Her Instagram profile @frenchsinger is the place where she changes Camera Effects into real art. Much appreciated by Spark AR creators and Camera Effects’ users, her collection and reviews […]

All about AR on F8 2019 Conference

As the F8 2019 Conference has ended, we take a look at what has been said about Augmented Reality during those two days between April 30 and May 1. Many point out that this time the role of AR was not so big as during last year’s F8, with the main accent put on privacy, […]

AR talks | Patrick Spector McGowan

We are very excited to present to you our interview with Patrick Spector McGowan, Augmented Reality Creator and a co-founder of two innovative brands! Hi Patrick! Could you please tell us a few words about yourself? As a co-founder of two brands focusing on innovation, B3D Interactive and Ponix, would it be accurate to describe […]

Spark AR Segmentation Challenge Summary

Two days ago Spark AR Creators announced the winners of the second Spark AR Community Challenge. This time, creators were given a task of developing an effect using the segmentation feature, which enables users to distinguish a person from the scenery. It can be used, for example, to create effects changing a background or placing […]

Neverland Dance AR Live Event

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]

AR Trends Among Music Bands

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

AR talks | Allan Berger

Our today’s guest is an artist with background in design, software engineering and motion graphics to name a few, but most importantly a person with lots of love for Augmented Reality. Please welcome Allan Berger! There is a great potential in Spark AR Studio – no doubt about it. You took a completely different approach […]

News Feed AR ads

AR ads in News Feed is Facebook’s functionality yet-to-come which has already been tested by a few brands during the last year. It presents itself as the next stage of the development of social media AR, pushed by two main contributors: Facebook and Snapchat. After the announcement of Messenger & Instagram branded AR effects during […]

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