Around six decades ago two artists Christo and Jeanne-Claude came up with a quiet surreal concept – wrapping Paris’s immense Arc de Triomphe. Back in 1962 Christo created the photomontage of the Arc de Triomphe wrapped and kept working exhaustively on this project. It is actually happening right now thanks to Snapchat, Sotheby’s and Estate […]
Author: Oleksandr Surnin from AREYES Studio Kyiv based studio AREYES has been developing AR products for social media platforms since 2019. The company has completed projects for Sony, L’Oréal, Lego, Red Bull (DE), Real Me (Global), etc. In this case, the studio tells how it managed to fit a full-fledged race into 4MB. Backstory We […]
Last Saturday was World Environment Day! For his occasion, working with the United Nations Environment Programme, MeshMinds has developed a set of three augmented reality experiences using Spark AR from Facebook for UN Goodwill Ambassadors – Dia Mirza, Alex Rendell, and Antoinette Taus – that show the effects of human-caused degradation of the Mountains of […]
The campaign for Amnesty CR movement with a special AR filter, which creates a rainbow halo around the user’s head, points to the current case of three activists in Poland. Up to 2 years in prison for a poster of Madonna with a rainbow halo. Does it seem like sci-fi to you? Unfortunately, in Poland […]
This month we chose yet another 2 success stories from the campaigns that used Snapchat AR Lenses to show you how gaming industry can benefit from using Augmented Reality to promote their products. Golf Clash: AR demo inside Snapchat encourage installs There is no greater idea for the promotion of the game than to let […]
Clear the Air is an AR face filter aimed at youth and communities online to share important messages that allow people to immerse themselves and take action in the challenge of tackling air pollution. UNEP Goodwill Ambassadors, Li Chen, Lucas di Grassi, Dia Mirza, Antoinette Taus and Alex Rendell, are lined up to help support […]
Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]
Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]