L’ARc de Triomphe Hidden Behind the Christo’s Fabric and Rope!

Around six decades ago two artists Christo and Jeanne-Claude came up with a quiet surreal concept – wrapping Paris’s immense Arc de Triomphe. Back in 1962 Christo created the photomontage of the Arc de Triomphe wrapped and kept working exhaustively on this project. It is actually happening right now thanks to Snapchat, Sotheby’s and Estate […]

Ford Europe AR Game: How To Create a 4 MB Instagram AR Race

Author: Oleksandr Surnin from AREYES Studio Kyiv based studio AREYES has been developing AR products for social media platforms since 2019. The company has completed projects for Sony, L’Oréal, Lego, Red Bull (DE), Real Me (Global), etc. In this case, the studio tells how it managed to fit a full-fledged race into 4MB. Backstory We […]

AR Filters for the World Environment Day by UNEP, Meshminds and Others

Last Saturday was World Environment Day! For his occasion, working with the United Nations Environment Programme, MeshMinds has developed a set of three augmented reality experiences using Spark AR from Facebook for UN Goodwill Ambassadors – Dia Mirza, Alex Rendell, and Antoinette Taus – that show the effects of human-caused degradation of the Mountains of […]

First Instagram Branded AR Effects

Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]

Neverland Dance AR Live Event

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]