Guides to AR in social media, interviews with Creators, tips for marketers and influencers

Neverland Dance AR Live Event

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]

AR Trends Among Music Bands

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

Sweetened Reality: Confectionery AR Marketing

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

How Augumented Reality is taking over Travel Industry

Over the past year, Augmented Reality has become increasingly popular within the travel industry. One of the main reasons for this is a massive development of AR on Facebook, Instagram & Snapchat. It has never been easier for brands to provide their fans with this kind of experience. Hotels, travel agencies, even government organizations responsible […]

AR Revolution in Automotive Industry

After two articles dealing with the topics of AR technology in Beauty and Movie & TV Series business (that you can catch up with here and here), it is now time to talk about the automotive industry. It might go unnoticed how the augmented reality solutions are being implemented into the products and marketing campaigns […]

Why Beauty Industry and AR Were Made for Each Other

There are two sides to Augmented Reality. Snapchat Lenses and Pokemon Go are the examples of the more obvious one: entertainment. And while this fun side is not limited to any mobile platform, the other one – the practical one – usually is. Facebook Camera Effects and Snapchat Lenses were created merely to bring joy […]

Best AR Games for Facebook and Snapchat created so far

Games are one of the most engaging ways of interacting with fans. That also applies to Facebook Camera Effects and Snapchat Lenses. AR Games allows you to use touch, facial expressions and motion to compete for high scores with others. Thanks to AR Studio and Lens Studio many games have emerged in recent months and […]

Best Lenses of World Cup 2018

As the World Cup 2018 has just come to an end and with the 2018 being a year of dynamic development of AR marketing we’ve decided to take a closer look at how it has been used to engage football fans on Facebook and Snapchat during the tournament. Taking place once per 4 years, the […]

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