Apple Vision Pro is no ordinary virtual reality headset: while the device connects the digital and physical worlds, the main focus is still the natural environment. Unlike Virtual Reality, users can stay connected to the real world and continue to enjoy AR features overlaying their spaces. The device’s announcement was one of the most significant […]

In the constantly evolving world of marketing, brands need to find the best way to stand out. No wonder that with customers getting increasingly interested in the digital world, many marketers consider Augmented Reality as the best tool to engage their audience, immersing them in virtual try-ons, AR packaging, interactive games and more. From Vogue […]

From fashion brands taking over the ‘metaverse’ with their digital fashion pieces to the incredible connection between AR and tradition, Augmented Reality redefines how we perceive and interact with the world around us. See how the digital world is changing in the latest Augmented Reality News. ⤵️ YouTube’s First Interactive Short Film Doddz, an AR […]

After what seemed like an eternity, we officially entered the month of February. 💘 But before we start crafting Valentine’s Day cards and planning the most romantic date nights, let’s see how the year started on Snapchat. 👀 Spoiler alert: January was intense. 🔥 With the slight help of Snapchat AR Lenses, you can now […]

Augmented reality is a fast-paced industry, constantly evolving and looking for new, exciting ways to lure in new audiences. Brands take it upon themselves to surprise us with innovative collaborations, resulting in the most creative projects that connect the virtual environment with the real world – which require a consistent development process of AR systems. […]

As we start the new year with fresh ideas and a motivation boost, Instagram buzzes with brand-new AR filters that completely transform the world around you with magical 3D features, makeovers, or the most engaging, interactive experiences. 🤯 Whether you’re a seasoned user or a beginner, these AR filters promise to spice up your feed. […]

Unlike virtual reality, which completely enables users to exist in the cyber sphere, AR technology connects digital and physical worlds by overlaying virtual information on the natural environment through smartphones, glasses or headsets. This gives brands from many industries extreme opportunities to create unforgettable experiences and enhance the customer journey. It’s more than just a […]

As we enter the new year, TikTok continues to be the undisputed hub of creativity and self-expression. 🧑‍🎨 Whether you’re a seasoned TikTok pro or just getting started, these filters are about to become your new best friends, levelling up your content in a way you couldn’t imagine before. 🤩 From mind-blowing effects to downright […]

As the month of love, it’s no surprise that February is so close to our hearts. Right after the magical Christmas time, and motivation-boosting New Year’s Eve, Valentine’s Day is yet another date marked in all of the marketers’ calendars. Looking for new, creative ways to introduce or market your products and at the same […]

When it comes to Augmented Reality, we can easily describe 2023 as truly intense. With all of the amazing projects that saw the light this year, It was hard to pick just one campaign from each month, and we have a feeling that 2024 will be no different. From Gucci, through Coca-Cola, to Netflix, each […]