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All AR for Business Case studies Challenges Interviews Learn Trending Weekly Selection
10.01.2024

AR NOW #12 – Latest Metaverse News

Staying in the loop of everything that’s happening might quickly become a tricky task, but here we are with yet another knowledge boost for everyone interested in the digital world. 📖 Scroll below to discover the latest projects from Valentino, Reebok, L’Oréal and more! 👇 L’Oréal Professionnel AR ad Are interactive billboards the upcoming marketing […]

9.01.2024

Best Snapchat Lenses | Snap AR Selection December

The festive season just ended, so naturally we couldn’t say no to a few Christmas-themed Lenses! 🎄✨ Aside from the snow, Santa, and presents we chose some of the most transforming face masks, interactive games and world-changing 3D experiences that will blur the lines between reality and the digital universe. 🌐 Unlock the magic with […]

29.12.2023

Best Instagram AR Filters | Meta Spark Selection December

Immerse yourself in an AR universe where creativity knows no bounds. ✨ Join us on a journey filled with presents, magical ornaments, and exceptional miracles 🪄, and don’t forget to choose your Christmas tree! It’s incredibly important for a fruitful year. 🎄 Let’s not waste any more moments; experience this journey together! 🤍 30 Montaigneby […]

27.12.2023

AI x Social Media | Improving the Users’ Experience

When the term artificial intelligence first started trending, right before our eyes we had scenes from the science fiction movie. Self-driving cars, self-aware AI robots and in the worst cases: machines taking over the world. However exciting that might sound, right now artificial intelligence is influencing us in other ways. But despite the rising attention […]

19.12.2023

Viral TikTok Trends: How Beauty Brands Use AR Filters to Win Customers

Makeup is an artform like any other: choosing the right style, color palette, and tools requires skills that not all possess. But it’s also the very core of a daily routine for around half of Earth’s population, meaning that beauty products have to be both created for mass consumption and match the specific needs of […]

15.12.2023

Top TikTok AR Filters | Effect House Selection December

The wondrous realm of the AR Christmas experiences invites you to choose your perfect holiday outfit, play with Santa-themed filters, or unveil the future of Christmas with randomizers – there’s so much to discover! 🧑‍🎄And we’re not forgetting about those not very fond of Winter Holidays: makeovers, games, and transformations are waiting for you… 👀 […]

12.12.2023

AR NOW #11 – Latest Metaverse News

As the end of the year is getting closer, brands are thinking about new ways to leave it in style, creating the most incredible campaigns or projects, leaving us, the marketers, stunned. Augmented Reality is proving to be a tool loved by the market, making each campaign something incredible. the examples we want to show […]

11.12.2023

Best Branded AR Filters in November | AR Marketing Selection November

Snow-covered December has arrived, and it’s an absolute blast! Gift-giving, festive vibes, and… the best AR filters that are defining this month’s branded world! Augmented Reality continues to be the ultimate marketing foundation for global companies, empowering their new, daring, creative, and inspiring projects. 🎁✨ Let’s take a moment to reflect on the exciting digital […]

8.12.2023

Lensathon & Lens Fest 2023 Recap: What Happened at Snap’s In-Person LA Event

And speaking about the new Lens Studio version… The Lens Studio 5.0 Beta is a full rewrite of the Editor–focused on innovation that unlocks your full creative potential, faster performance, and breakthrough Generative AI features. Early adopters are encouraged to test and provide feedback on the Beta to help enhance future releases. Education resources are […]

5.12.2023

Christmas AR Magic: 7 Luxury Brands Redefining Marketing

While we decorate the Christmas tree with friends and family, many brands spend this time looking for a way to bring the North Pole magic to our homes. The importance of the right campaign was proven years ago with the Christmas campaign by Coca-Cola, which, thanks to the iconic red trucks, already became the inseparable […]

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