AR recognised as art When it comes to social media AR, it is important to stress that Instagram AR Effects and Snapchat Lenses have enabled many community artists to show their creativity and unique vision. There are creators that, thanks to their graphic skills and imagination, should be recognised as real artists. In her article […]

Thus, here are 10 purposes of using AR effects in your digital campaign, so you don’t have to wonder anymore: 1. Reach If you have an Instagram account then you’ve probably seen more than one AR effect used in a story. Some of them reached billions of impressions by being shared by celebrities, and their […]

New: Facebook Newsfeed AR Ads We’ll start off with the newest way to promote your Facebook Camera Effect which has been made available for all brands from December 2019. This format lets you launch a paid advertisement campaign which will appear directly in users’ newsfeed. Just like with any other sponsored post, it can be […]

source: vscofilterhacks.com Why use Instagram AR to add presets to your photos There are more and more simple Instagram AR effects which enhance or add some effects to the photos, and we strongly encourage Spark AR Creators to develop even more. The first advantage of using them over VSCO themes is that they can be […]

2019: The Year of the New Functionalities Both Snapchat’s Lens Studio and Facebook’s Spark AR are updated constantly, and the most anticipated changes are those involving new Augmented Reality functionalities which give AR creators the new possibilities for effect’s users to interact with them. Snapchat’s highlight moment was in April, with the launch of Lens […]

Instagram | Lenslist Highlights The best way to quickly find Christmas-themed AR Effects is to go through our dedicated Highlights. Every story has a click-through on the top which enables you to use the effect yourself (remember to open them on your mobile to use AR with your smartphone camera).   Lenslist’s Christmas Collection   […]

  Matisse Deconstruct by Pablo Tajer Pablo Tajer created this Instagram Effect that enhances Henri Matisse’s piece placed at Tate Modern in London using target tracking. If you’d like to try it yourself, the button below is not enough though – you’ll need to find (or google) the painting to trigger the effect! That’s definitely […]

During this holiday time, friends and families are looking for a deeper connection – and Augmented Reality has proven itself to bring common fun for close ones getting in touch via mobile devices. Also, as it’s getting colder outside and warmer inside people’s hearts, Christmas is the busiest time for charities, which happen to use […]

an idea tailored for the audience, incorporating AR lens into a wider campaign, for example mixing AR lens with offline advertising which makes offline activities more measurable, boosting lens’ reach with the use of influencers and creative distribution, like putting a snapcode on a packaging, the fact that it presents an opportunity to gather lots […]

  Instagram | Lenslist Highlights The best way to quickly find Halloween-themed and Scary Instagram AR Effects is to go through our dedicated Highlights. Every story has a click-through on the top which enables you to use the effect yourself – but they’re available only on mobile app. HALLOWEEN 🎃 – SCARY 💀 – SCARY […]