Guides to AR in social media, interviews with Creators, tips for marketers and influencers

Neverland Dance AR Live Event

Aug-it!, ‘a creative design company that specialises in augmented reality experiences’, together with Tuckshop Dance Theatre and the UK Arts Council, created probably the first ever live installation implementing Facebook Camera Effects. The theme of this contemporary dance show is the struggle of young people concerning their digital identity. It was performed six times over […]

AR Trends Among Music Bands

No, this article won’t cover the topic of the Artist and Repertoire (A&R) division in the music industry, responsible for scouting for new talents and overseeing the development of recording artists. Instead, let’s point our eyes and eardrums (yup, those can move, too) in the direction of the true AR, the Augmented Reality! Lately, AR […]

AR talks | Allan Berger

Our today’s guest is an artist with background in design, software engineering and motion graphics to name a few, but most importantly a person with lots of love for Augmented Reality. Please welcome Allan Berger! There is a great potential in Spark AR Studio – no doubt about it. You took a completely different approach […]

News Feed AR ads

AR ads in News Feed is Facebook’s functionality yet-to-come which has already been tested by a few brands during the last year. It presents itself as the next stage of the development of social media AR, pushed by two main contributors: Facebook and Snapchat. After the announcement of Messenger & Instagram branded AR effects during […]

First Look at F8 2019 – Joining & AR Schedule

Last year’s F8 Facebook Developer Conference was a big deal for AR, especially with the announcement of Instagram and Messenger branded AR effects platforms. It looks like during the upcoming F8 2019 Conference, Augmented Reality will maintain its important role in the further development of Facebook’s ‘Family of apps’ (consisting of WhatsApp, Instagram, Messenger and […]

Valentine’s Day AR Collection

Thanks to Spark AR Community, we’ve managed to make a collection of this year’s Valentine’s Day Facebook & Instagram Camera Effects. Congratulations to all of the contributors!   Diamond Hearts by Andrew Yanchurevich & Hearts by Carole Pavina Valentine’s Day by Lukas Graham & Valentines by Allan Berger Flickering Hearts by Jerzy Pilch & Heart […]

AR talks | Kym Fiala

We are excited to guest Kym Fiala, one of the four Co-Founders of Pixel Chefs – the most well-known African representative of AR family, official Spark AR Partner and the author of many Snapchat, Facebook and Instagram Effects. Hi Kym! For starters, please tell us something about yourself and your way to Augmented Reality world. […]

AR + Messenger: What Is Now (Part 2)

Although, as it’s already been said in the first part of this article (AR + Messenger: What Will Be), branded AR effects are still yet to come to Messenger Chatbots, there is a way to use Facebook Camera Effects inside them effectively. There are not many case studies of such usage, but existing ones are […]

AR + Messenger: What Will Be (Part 1)

F8 2018 Conference: back to the future Sometimes, in order to see the future, we have to take a look back. This is the case when we want to talk about Facebook Messenger custom Camera Effects. Announced in detail and with a few case studies during the 2018 F8 Conference, the integration of AR with […]

Sweetened Reality: Confectionery AR Marketing

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

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