Guides to AR in social media, interviews with Creators, tips for marketers and influencers

Top 10 Branded and Inspirational Instagram AR Effects of May 2020

Welcome to our first selection of best Instagram AR effects! 👋 Every day we browse Instagram to add new effects to our Lenslist collection. So, finally, we thought that we could use our amazing tracking skills to share with you 10 of them we found most extraordinary while browsing Instagram in May 🤩 Five of […]

AR talks | Allan Gregorio

After a long break, our interviews with AR creators are coming back! We are very happy that our next guest is Allan Gregorio, a true artist and a reflexive person. Learn how Instagram effects can help us express ourselves and vanquish our fears while being creatively mixed with other fields of art. Hi, Allan! Your […]

First Instagram Branded AR Effects

Boom! The world of social media AR will never be the same after what happened three weeks ago. Opening Instagram AR to the public means bringing AR effects to the whole world. It is crucial mainly for brands as they were finally allowed to publish their own promotional effects (see our Marketer’s AR Pocket Guide […]

Instagram AR Basics: How to Use and Publish Branded Effects

A few days ago Instagram AR beta was opened. It means that from that moment everyone, including brands, can publish their own AR effects on Instagram. It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen […]

IG’s Hidden Gems

This article is fully dedicated to the Instagram Creators, that are yet to be discovered by a wider audience. We have decided to raise this topic because the end of the closed beta-era is closer and closer every day. As everyone will gain access to Spark AR and start posting their AR content, the Community […]

Influencer AR Mixed Marketing – Emergence of a New Social Media Market

There are dozens of articles vaguely covering the topic of convergence of AR tech and Influencer marketing techniques, which “will influence the future social media trends”, hanging somewhere in the long-forgotten corners of the web, covered in dust and carefully made assumptions. If that is the case, why would you want to read another one […]

New Instagram Tab Lets You Browse Creators’ AR Effects

Better way to browse Instagram Camera Effects was a long-awaited feature. Now, after testing it for at least a month with random creator’s accounts, it became public. Every Instagram user can now check out and use the effects published by Spark AR creators by going to their profile and selecting the new Effects Tab (a […]

AR Revolution for Brands on Instagram

If you are an Instagram user there is no doubt you have come across Augmented Reality (AR) effects while going through your Instagram Stories. At the moment, only individual Creators enrolled for closed beta program are able to create and publish such effects using Facebook’s Spark AR platform. All funny masks, 3D models and virtual […]

AR talks | Luke Hurd

His IG bio says ‘Ad nerd, New Media Artist, Instagram Filter Creator”. His AR effects show his great imagination and skill. Finally, his résumé proves his experience in using augmented reality in digital marketing. We’re happy to present to you our next amazing guest: Luke Hurd! Hi Luke! Before we start asking questions, could you […]

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