Check out which branded and inspirational (community) Instagram AR filters we liked best this month, 5 of each 🏆 GGrad by @gucci, Neon Future by @steveaoki, Moana by @g_eazy, Symphonia by @alok, Champi9ns ! by @psg Fun Guy by @vi.de.or.bit, Isle of Palms by @eddyin3d 👁 INVISIBLE 👁 by @w.vv.vv, MINESWEEPER AR by @enuriru, Dream […]

Every day we browse Instagram to add new effects to our Lenslist collection. So, finally, we thought that we could use our amazing tracking skills to share with you 10 of them we found most extraordinary while browsing Instagram in May 🤩 Five of them were made for brands, and the other five by the […]

Hi, Allan! Your Twitter bio describes you as a ‘visual artist and portrait photographer’. Why did you start creating Instagram AR effects and how do they relate to your other artistic works? When I was young, I used to watch my grandmother paint everything around her: dishcloths, bedsheets, t-shirts, Christmas decorations. She showed me how […]

Every new functionality is welcomed in Spark AR community of Creators as an occasion for experimenting and pushing the boundaries of their creativity. Many times, it comes as a possibility to turn their old, previously impossible to accomplish ideas into a suddenly available reality. After some time, brands get inspired by those new ideas and […]

We were very curious about what would happen during these first few weeks when it comes to branded AR effects made for Instagram. That’s why we share with you those we found most interesting. You can try them yourself by clicking on the links to Instagram profiles we’ve collected. Burgerman by @burgerkingbrasil For starters, Brazilian […]

It is certainly a big thing because of a huge popularity of Instagram mobile app. In fact, an effect created in Spark AR (Instagram’s AR editor) can be seen by almost anyone, anywhere, which makes it a great promotional media. What’s more, it’s as easy to publish them as to share them with your followers […]

Alexander Ward Coming up next is Alexander Ward from WardyWorks. Just like in the case of TechnologicalHippie, Alex’s convictions of artistic consciousness let us assume he has once gazed upon something as complex and full of colors that an ordinary human brain could not be capable of understanding. Crystallize, Luminous, and Awakening are in fact […]

AR Creators Since there is no default way to promote AR content for now, AR creators need to deal with this task themselves, and as in every community, there are a few gems here as well. Marc Wakefield, Piotar Boa, Chris Price, and Johanna Jaskowska each contribute a lot to the expansion of the AR […]

Better way to browse Instagram Camera Effects was a long-awaited feature. Now, after testing it for at least a month with random creator’s accounts, it became public. Every Instagram user can now check out and use the effects published by Spark AR creators by going to their profile and selecting the new Effects Tab (a […]

If you are an Instagram user there is no doubt you have come across Augmented Reality (AR) effects while going through your Instagram Stories. At the moment, only individual Creators enrolled for closed beta program are able to create and publish such effects using Facebook’s Spark AR platform. All funny masks, 3D models and virtual […]