If the recent COVID-19 related lockdown taught us, creative marketers, anything, it’s that we need a change when it comes to doing business and marketing. It made us think about the future of retail, e-commerce and of course the part AR and VR will have in transforming many businesses or even whole sectors of our […]

A couple of years ago, when Snapchat introduced its first filters, the platform boomed with new followers. Everyone wanted a photo with a cool doggy-showing-its-tongue face or with a beautiful sparkling background. Today, augmented reality, thanks to which we have these innovations, is quickly becoming a part of marketing. According to Tech Jury, 67% of […]

One of the biggest advantages of Instagram AR over Snapchat lens was the clarity that came with the creators’ and brands’ profiles. Now, with Snapchat adding its own brand profiles with lenses tab, Snapchat has a chance to get back on track when it comes to branded AR. Brand Profiles, which are now in a […]

Many realize that Augmented Reality is a perfect tool for creating virtual fitting rooms. But did you know that all it takes to try on eyewear is AR on social media in the form of Instagram filters or Snapchat lens? In this article, we cover some of the best filters made by eyewear brands and […]

As NBA is about to come back in a couple of days in a Disney World “bubble” campus, we take a look at how franchises are using AR filters in social media marketing 🏀 Even though most of the teams don’t have any Instagram filters on their profiles, the trend is clearly visible: AR has […]

This article is an extract of soon-to-come Lenslist ebook ‘AR in social media’. It contains basic information about AR filters on TikTok which can now be used by brands. Keep in touch to know when the ebook is ready or write to us if you’re interested in publishing AR filter as a brand on TikTok. […]

If you’re looking for a way to engage your fans and raise brand awareness using Augmented Reality, Instagram is the place to do it. The platform is full of viral AR effects and influencers who use them everyday. If you’d like, on the other hand, to boost online sales by offering your fans a try-on, […]

Learn: which AR functionalities are available on different social media platforms, how you can use AR to boost your sales, about benefits of using AR effects in marketing. Augmented Reality first came to social media through Snapchat. The ability to take selfies with added virtual pet ears together with Pokemon Go became the pioneering applications […]

It’s been over three months since it started, when around New Years Eve @arnopartissimo published Which Disney? AR effect on Instagram. He surely couldn’t have imagine what a trend he was creating! Now, there are hundreds of, as we like to call them, randomizer effects. And over 80 of them are on Lenslist already. Check […]

Organizing a contest is one of the 10 purposes of using AR effects in social media marketing. The most popular kind of effects used as a contest’s challenge is, obviously, an AR game. But it’s not the only one to choose from, though, so we would like to share with you some ideas for contests […]