One of the biggest advantages of Instagram AR over Snapchat lens was the clarity that came with the creators’ and brands’ profiles. Now, with Snapchat adding its own brand profiles with lenses tab, Snapchat has a chance to get back on track when it comes to branded AR. Brand Profiles, which are now in a […]

Augmented Reality (AR), is a technology that puts a computer-generated image over a user’s view of the real world, thus enhancing or changing it in a particular way. Unlike VR, it doesn’t replace the real world completely but interacts with it instead. It has already been used in medicine, military or factories. A few years […]

We are very excited to present to you our interview with Patrick Spector McGowan, Augmented Reality Creator and a co-founder of two innovative brands! Hi Patrick! Could you please tell us a few words about yourself? As a co-founder of two brands focusing on innovation, B3D Interactive and Ponix, would it be accurate to describe […]

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour through the functionalities […]

Portals are the closest thing to VR that augmented reality has to offer. It doesn’t mean, though, that either of them is better or worse – they’re just different. In case of swaping the world around you completely, AR has one obvious advantage: you can do it using only your smartphone. And so, with the […]

It’s been six months since we’ve reached the number of 300 lenses collected on Lenslist, and now we would like to proudly announce that from this moment we’ve managed to multiply it by 10! Our database consists now of over 3000 Facebook Camera Effects and Snapchat Lenses. What is more, almost 600 of them which […]

We’re delighted to announce that after a thourough research, a few sleepless night of digging up the best samples and case studies we have managed to update our Lenslist with over 300 Lenses made for Snapchat. Snapchat was the first one to grant open access to anybody willing to create their own version of the […]