Brand Profiles, which are now in a closed beta, are the next step after the last year’s introduction of “Public Profiles” for Creators and Shows. There are four main components of a brand profile: Native Store, Highlights, Story posts and, finally, AR Lenses. Brands can save and showcase Lenses on their profile, allowing any Snapchatter […]

Augmented Reality in digital marketing Until the expected future development of AR glasses, smartphones are the main medium for AR entertainment. As there are two cameras on every mobile phone, there are also two basic types of AR effects. First are those used within the front camera, interacting and altering users’ faces. Second are used […]

And I think the content itself will also evolve. Movies, and storytelling in general, could be accessible in real life locations. For example, you could see Spider-Man and Venom duelling it out in the streets of Manhattan. Or you could bring other worlds to you in the form of newscasts playing out on your living […]

It has been known for some time now that the market of chocolate snacks gave much of its space to other products during the last 15 years. This is the reason why some of the confectionery brands decided to shift their attention from traditional means of marketing to augmented reality. The first platform to successfully […]

Snap Camera is an app available for Windows & Mac which brings Snapchat lenses into your desktop. It allows you to browse through thousands of lenses, both official and custom (made by Creators in Lens Studio), and then use them in video chats and live streams. Let us take a quick tour through the functionalities […]

Portals are the closest thing to VR that augmented reality has to offer. It doesn’t mean, though, that either of them is better or worse – they’re just different. In case of swaping the world around you completely, AR has one obvious advantage: you can do it using only your smartphone. And so, with the […]

It’s been six months since we’ve reached the number of 300 lenses collected on Lenslist, and now we would like to proudly announce that from this moment we’ve managed to multiply it by 10! Our database consists now of over 3000 Facebook Camera Effects and Snapchat Lenses. What is more, almost 600 of them which […]

We’re delighted to announce that after a thourough research, a few sleepless night of digging up the best samples and case studies we have managed to update our Lenslist with over 300 Lenses made for Snapchat. Snapchat was the first one to grant open access to anybody willing to create their own version of the […]